Marketing has always envisioned immersing a target segment in a unique, one-of-a-kind experience. But with all the distractions in the world, it has become a fairly impossible task for brands to achieve so. Virtual reality beats such barriers and offers a brand a pure opportunity for immersive experiences.
Picture this; you are experiencing a test drive of a car you wanted badly while sitting at your desk. Or, you witness the luxury of a penthouse, its interiors, rooms, finishes, and outdoor scenery, before actually visiting this venue. Credit goes to VR technology for actualizing the possibility of transporting customers to different environments and enabling them to experience the product in context.
The possibilities are endless for VR, and in a knowledge economy like UAE, such an immersive Virtual Reality technology always has great potential, provided if used effectively. This creates a more personal and emotional connection with the brand, much better than any ad video or a campaign.
But are these brands catching up on this emerging technology frontier? Well, if statistics are to be believed, then only 8% of marketers are currently using VR in their advertising.
This huge gap between its implementation says a lot about a marketer’s apprehensions about VR. Some of them feel Virtual Reality is all about hype and no substance in the case of marketing and advertising. As a result, they are resorting to basic tried and tested methods like digital marketing, social media marketing, and video creation.
At Red Berries, we feel that VR is a box of new experiences that have the possibility to engage the target segments like never before. We are fascinated with the prospects virtual reality offers for each brand in the UAE.
What more a marketer wants? From a dormant outside viewer to an active insider, Virtual Reality enables him to experience your brand first hand within a few minutes of exposure. That’s what is on the wishlist of every marketer in the UAE. Are you one of them? Do you want to understand the prospects of VR in Digital Marketing for your brand?
Then, wait no further! Contact us and unleash a world full of experiences with Virtual Reality.
VR is a whole new world of experiences. Whatever they do choose, they should be bold and take risks.
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