Instagram Tests its New Update Auto-Captions Option for Instagram Stories

Instagram is testing its new update  ‘Closed Captions’ sticker for IG Stories.

The feature will generate automated captions for your Stories clips in a range of text formats.

An example of this was posted by Matt Navarra. Once you add the captions sticker to your story, you would then see a ‘Transcribing audio…’ prompt on your screen post which you would be able to view the text from your video, which displays in time with your speech.

The tool could provide a range of new options for brands and creators, making it easier to reach a wider audience, and ensure that their Stories are able to be understood in sound on and sound off scenarios. As you can see in the example, however, the automated captions are not perfect, so you will need to review the text. It’s not clear yet whether Instagram will provide the capacity to edit the text within the interface.

Instagram hasn’t provided a timeline for a public release, but given the advanced nature of this prototype, you can likely expect to see it launched sometime soon.

Keep in touch with Red Berries – A Social Media Marketing Company In Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!.

The Best Tips and Tricks For Your Social Media Content Calendar

Management is a necessity. As someone has said, organizing is being in control. It gives you an overview of what is to come and allows you to take pride in what has been thus far achieved.

With this in mind, here is the ultimate guide for your social media content calendar management.

With the absence of planning, the struggle is bound to come up. It takes a moment of thought, organization, and proper execution to make things happen. The best way to stay organized? A Calendar of course!

Content Calendar

A content calendar lets you look at all the upcoming media posts, features, and to-dos on your schedule. Moreover, it helps to plan when and where you will be posting the upcoming content, along with how the social channels are targeted with hashtags.

Thus, having a calendar helps in developing a strategic approach along with making your online presence visible. Here are some tips and tricks to use when working on your social media content calendar.

Social Media Content Calendar
Social Media Content Calendar

1) What works?

The primary task is to identify your target audience’s needs. Before making a calendar, exactly what it is being made for is necessary to understand. What works on a particular platform as a content marketing strategy, may or may not work on the other. Facebook posts differ from Twitter, and Twitter posts differ from Instagram. Thus, a proper understanding is first essential to avoid alienating a particular sect of your audience.

2) Explore All Available Content Formats

A monotonous routine is never preferable. At least, not in the matter of social media. People crave diversity. They crave the element of spice to keep them on the edge. Thus, the calendar should be an amalgamation of several types of content.

Instead of only having static posts, one can also experiment with GIFs, Memes, Videos, and more. Providing the audience with a mixed bag is always the right way to go.

3) Keep Up With The Trends

The essential part of planning is searching for important dates. This means searching up all the major celebratory days and also tweaking your content based on the relevant trends. Also to, product-specific dates can also be looked up. If you are focusing on fashion then prepare well in time for Fashion Week, if you are preparing a food content page, look up all the nearby food fests, and more. Identify key dates to build your audience.

4) Frequency and Timings

This is an intricate task. Quality should always be preferred but sometimes, quantity does the work too. Posting in a balanced ratio makes your brand noticed without spamming the user. Additionally, timing is key. A peek into your insights will tell you what time of the day your followers are most active. You can schedule to post your content at this time to secure the largest outreach.

Thus, planned content will give you a head start to get your brand noticed. It shows planning, commitment, and care for customer experience. These are the values and dictums that will carry any social media content page to success. So before posting, think of the in and outs.

Keep in touch with Red Berries – A Social Media Management Agency In Dubai to keep yourself updated on emerging issues in the social media industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.

5 Trends To Watch Out For in The Social Media Space, This Year!

The Social Media space has been changing with every passing year in terms of the number of applications, platforms, the way consumers use and interact, and the way information is shared. Due to new technologies coming in, there is an immense number of tools being developed in the Social Media trends to attract the audience and keep them engaged. Companies through Social Media are trying to reach the audience and trying to bring them authentic information to build trust and connect with them. Companies are trying to monitor and understand the media consumption habits of the customers which are changing with changing time.

It is very important for Digital Marketers to stay abreast with the trends for 2019 which are expected to be popular this year.

Here are the 5 trends for 2019 which are expected to be huge in Social Media Marketing.

1. It’s all about what you see

Video content is going to be more powerful in 2019. As per an industry expert, 80% of the content we consume is video hence Marketers could concentrate on generating more original content. YouTube as a platform continues to thrive as more and more YouTubers are joining in and making incredible content to keep the audience engaged. The Live videos seem to gain popularity through YouTube, Facebook and now Instagram. Brands can utilize the feature to stay up in the feeds of their customers.

2. Content remains the King

The quality of the content is the key and will continue to stay one in 2019. It is important for the brands to concentrate on the content which they are putting up on the Social Media platforms.
Content is what the audience interact with and trusts the brand if the content is good. Content creators are continuously struggling with the challenges like repetitive content, irrelevant content hence it is important that brands come out with original and relevant content and personalize it as per the target audience to stay relevant in the business.

3. Personalization

It is expected that in 2019, the business which use personalization to enhance the customer experience as one of their main strategies are likely to succeed. There is abundance of information available online but due to social media platforms, it is easy for the brands to identify and target their audience with targeted offers. Personalized emails are another way brands are trying to use the power of technology and information to make the experience for the customers to be more personal.

4. Social Listening

It is crucial for the brands to know what the customers must say about their brands. Twitter, Facebook, Instagram, Snapchat are some of the ways the customers voice out their opinions about their experiences with the brands, it could be good or bad. Brads need to be aware of what is being said by the people online. Various Social listening tools are out in the market which are trying to gauge customers’ opinions about the brands and helping brand to correct or align their strategies accordingly.

5. Chatbots

With the advent of Artificial intelligence, the Chatbots have come in the scene are going to grow more in 2019.Facebook, Amazon and Google are already using Chatbots on their platforms and have been prompt in adopting the AI to enhance the customer experience. Millennials seem to be adapting to the changing technology at a faster pace so the brands which aim to target them must be using AI to stay in the game. IT is predicted that by 2020, 85% of the interactions will be through Chatbots.

Keep in touch with Red Berries – A social media marketing agency in Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.

Does your business benefit from Facebook Stories?

It definitely does!

Let us embark on this marketing 101 book on your shelf. Facebook Stories… rings a bell, doesn’t it? Shortly after Instagram adapted to the feature, the CEO of Facebook decided to introduce stories to their parent social media network. Facebook Stories for business gives you a slight edge since we know that 2.13 billion users are active on the platform every month.

Here are a few ways you can make the most of the Facebook stories for your business:

Stories will be the next big thing!

Users will be able to interact with their products via story advertising in a much proactive way with quick messaging and chatbots. This means you better get stories as a part of those good old content calendars.

Demonstrate Your Expertise

Customers love it when you share something they do not know about your product or service! Feel free to share tips and a few how-tos or benefits that your business can offer and watch those positive reviews pile up on your page. (Makes a good impression you know?)

Let Your Customers Participate

Hosting an event for your product or service? You can now ask users to participate and share stories about your event! This is one way to let their friends know about your business.

Build a Stories Campaign!

Sketching a storyline around your product such as a contest or a giveaway is also very effective considering that you have 24 hours until your story disappears. Facebook Stories also have the ability to cross-post to Instagram! Mind = Blown.

Keep in touch with Red Berries – A social media marketing agency in Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.

Social Media Marketing in UAE is Changing the Business Landscape

Social media platforms were launched with the idea of connecting people across the world to share their social & cultural happenings with their friends, family, and acquaintances, virtually. This aspect of social media marketing is still relevant today. But it has also has been beneficial for many small, medium, and large enterprises for branding, awareness, and advertising purposes.

Major social media marketing platforms have evolved in order to cater to business needs of all sizes. Remember when your Instagram feed was in chronological order (a post that was posted first would appear on top). Now the most engaged post appears on top. Such tweaks in the algorithm have been hugely beneficial for businesses and social media marketing platforms.

Factors improving the business ecosystem through social media marketing UAE:

Technology:

Artificial intelligence and chatbots have played a huge role in the evolution of social media for businesses. Many automated chatbots have helped to increase business revenue even when they have an off day. Voice search is the new way of increasing brand presence as it is a more convenient method than typing.

Platforms:

Major social media marketing platforms such as Facebook and Instagram keep on updating their algorithm and give better results to advertisers. With the launch of WhatsApp for Business, customers can place an order through a message and they don’t need to fill up any form.

Customer Service:

Listening to customer complaints and actioning them has been done over social media nowadays. This is due to the fact that social media requires an immediate response and customers grow more impatient with a delayed response through the traditional way of calling or emailing.

We will be seeing a huge change in the way we interact with products and services on Social Media. Messaging platforms for one will be taking over the social media regime. Users will be invited to chatbots to solve queries, receive product information, register documents and resumes, and get instant solutions.

Stories will be the next big thing!

Users will be able to interact with their products via story advertising in a much proactive way with quick messaging and chatbots. This means you better get stories as a part of those good old content calendars.

The rise of the AR!

Augmented Reality will improve ordering sequences, product showcasing, and service understanding for consumers. You can bet that social media marketing will be one of the most popular applications for the technology, bringing people together over vast distances, and providing an entirely new UI for social interactions.

Learn how RedBerries can change your business!

Keep in touch with Red Berries – A digital marketing and social media marketing agency in UAE to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.

Why your C-Suite must learn social media marketing in UAE?

Well, you’ve hired a digital marketing agency in the UAE and believe that they are doing a great job in bringing quality business through leads and social media presence.

And definitely, you don’t feel there’s a need for your C-suite business to build its presence on social media with the best social media marketing in UAE. This probably is the biggest social media mistake many brands in the UAE make these days.

To ordain them further, we can say that a brand’s social media presence is paramount, but you need ambassadors for the brand for amplifying the reach. These ambassadors are nothing but the stakeholders of the brand who have great potentials to become the face of the organization with their decades of experience and subject expertise.

For these reasons, many companies in the UAE are investing in special social media workshops and sessions for their C-suite professionals and employees. The aim is crystal clear – to train them to use tools like LinkedIn, Twitter, Facebook, and Blogging for a niche professional impression, in tune with the brand’s social media ethos.

This is the next level of digital marketing where such workshops prepare brand ambassadors who are passionate and dedicated towards the brand. As a low-cost marketing strategy, this can amplify the brand’s reach on social platforms and create a powerful voice in this ‘influence economy.’

As we all know, social media plays a big influence in the mind of a target segment, writing a blog, or a LinkedIn post can impact purchasing decisions in the online and offline worlds.

These workshops also train selected staff and equip them with practical knowledge in tune with the brand’s objectives and strategies. Upon utilizing this information, these brand influencers in course of time can engage consumers with their approach. Brands, in return, can track and measure the results of these efforts.

At RedBerries, we believe that the future of marketing lies in the influence, and therefore, we train our clients to utilize this power through tried and tested tactics.

  • Key highlights of this workshop include:-
  • Blogging for Business.
  • Leverage Video Content / YouTube.
  • Social Media Training and Social News Networking.
  • Twitter Tips, Tools & Strategies.
  • Professional Networking on LinkedIn.
  • Participation in Viral Marketing on Facebook and Instagram.
  • Online Press Release.

With these parameters in place, all we can say is that brand socializing can’t get better than this. This is the stepping stone for C-Suite officials to become business leaders in all fronts, including social media marketing in UAE as well. For more details on this exciting social media workshop in Dubai, contact us.

Keep in touch with Red Berries – A digital marketing and social media marketing agency in UAE to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.

Can Social Media Advertisement Result in Conversions?

Many of us associate Social Media promotions with Brand Awareness, but how many of us do believe that social media advertising can also drive conversions. There are many marketers who segregate social media for AWARENESS, and Google ads for ROI conversions. So, if you also think the same way, then time for a reality check has come.

Social media is now one of the leading mediums pitched above conventional advertising mediums and platforms in Dubai.

It has engaged a sizeable population across the world and given brands an opportunity to connect with their target segments with a post, or a campaign idea.

If you think there would be no proper reception among the target audience, then you might be undermining the popularity of social media. There are 71% of consumers, likely to purchase a product based on social media referrals. Other statistics reveal that more than half of marketers who’ve been using social media for at least two years reported it helped them improve sales.

All these trends point to one thing – to use social media for campaigns effectively and generate RoI. Many brands acknowledge that point, but don’t know HOW to achieve it? For such marketers, we have an easy way out. Tracking and analytics enable such marketing-oriented brands to interpret the data generated from the campaigns and use it to catapult brand growth. Proper website analytics and configuration also enable brands to track the traffic and their rate of conversions. Keeping a tab on this trend can enable brands to track conversions and sales.

Social listening of audience behavior through comments and online conversations also provides insights to determine which social strategies are/are not working and whether some adaptations are needed in the current plan.

Clarity of marketing goals is a must to ascertain the RoI and conversions on social media marketing. If Sales are the sole target, then all the social media activities will be centered on improving the desirability of the product or service in addition to the sale ads. While running ads, following A/B testing also helps ascertain which communication route is performing better.

These are a few of the tactics that ascertain RoI on Social Media Advertising if followed on a continuous basis. Wish to know how the prospects of Social media advertising in the UAE, then leave a comment below.

Keep in touch with Red Berries – A social media marketing agency in Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.

Media Planning

Enhance marketing performance through media planning

If trends are to be believed, the share of marketing budgets spent on social media is expected to more than double over the next five years, from 11% today to 24% by 2020. Now that’s massive! Keeping up with such massive trends, we need precise Media planning to justify the increased marketing budgets. This is a wise way of planning and allocating funds to invest in media planning and reap fruitful digital marketing results.

Why Media Planning is all-important these days?

Marketers are very well aware of the changes brought in with the digital economy and are leaving no stone unturned to ensure the maximum returns on media spending. 93% of Marketers use social media marketing for Business, and naturally, follow the budget bifurcations defined by their digital agencies. At times, they give their allocated budgets for a campaign/event/activity and seek the best possible use of resources for its success. But is it that simple that it may sound? We don’t think so. Let’s explore the reasons below.

Changes in the role of Media Planning

With the changing times, the concept of media planning has taken a complete overhaul. Digital marketing agencies and clients need to grasp new tools and technologies to keep up with advancing media planning trends. The advent of digital media has brought forward various challenges in utilizing technologies like automation, data analytics, and advanced reporting tools. But with these challenges, another opportunity lies behind how to augment a campaign’s performance and enhance its success rate. Now, how do we do that? Well, Digital Experts at Red Berries Digital have an answer to it.

Media Planning in UAE

In a globalized economy, digital marketing surpasses all the barriers. A country like UAE is a global business hub that attracts large-scale digital marketing activity and whopping marketing spends as well. It would not be difficult to say that the country is inviting the world to tap into the global economy through geo-targeting and demographic targeting of digital advertising. In our own experience, we have worked with some esteemed clients who have expressed their interests in refined targeting spanning diverse countries. This may look tricky at the first look, but trust us – advanced media planning can ease out this complex and large-scale media buying and executions.

While employing the power of analytics and automation, we blend creative capabilities and visual aesthetics to achieve maximum advantage for our clients.

How to gain maximum RoI over Media spending?

60% of marketers identify “measuring ROI” as one of their top three social media marketing challenges. Keeping this in mind, we have developed a tried and tested strategy to gain maximum mileage over digital spending.

Our digital marketing practices employ transparency to channelize the full value of their ad spending. Post/ad engagement, impressions, and click-through rates are monitored throughout the campaign. Alongside, we even review the creative performance through A/B testing of ads to ensure what’s working and what’s not in a campaign. Our regular reports and dashboard tools also bring transparency to our operations and help us bring maximum RoI over media spending.
So, what are you waiting for! The success of your social media / digital media campaign is just a media plan away. Get a customized media plan for your business here.

Keep in touch with Red Berries – A social media marketing agency in Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.

REDEFINE YOUR AD CAMPAIGN’S ROI PARAMETERS THROUGH MEDIA PLANNING

For Social Media Marketing, why being young matters.

Social Media Marketing tips you’ve probably never heard of!

Being young is so much fun and interesting. It has an all-new vibe to it. For social media marketing, being young is the attribute most marketers are looking out for while curating their content in the UAE. This is not just because of the tried and tested ‘catch them young’ philosophy, but there is a huge study around it. If we quote the Arab Media Outlook report, we understand that 50% of the region’s population is under 24 years. This demographic young crowd has its own unique quirks and social media usage patterns. This includes spending almost two hours a day watching videos and engaging with social networks.

Now, this is just a beginning of it. In-depth study of youngsters’ behavior over digital platforms also can be a learning lesson for the digital marketers on ‘how to ace social media marketing.’ Wondering how? Let us take you through key takeaways on being young at social media:-

1. Know how they post

Be it their lingo or the usages of short forms and the already popular hashtags, the youngsters are conversant with the medium like no other. They know what type of content works where and frame the content accordingly. So, it would be safe to say, learn the social media content creation right from the youngsters.

The Tip 

To make the content engaging, we need to find the type of content useful for your followers in an easy and coherent way.

2. Make social media fun and carefree

If you look at the social media handles of the youngsters, you will find that they post the content that is fun, happening, relevant, and engaging in every sense. Digital marketing UAE can borrow this concept in their posting strategies to earn more engagement.

The Tip

Make social media platforms fun and immersive experience for the followers.

3. Be consistent

Youngsters might not pay attention to their studies, but when they post, they are regular at it. Take any social media platform owned by youngsters, they keep it regular with the postings. The reason behind this is the fact that it is not a chore for them, but an enjoyable experience to share and see the thumbs-up numbers growing.
They have so much to say / post in a fun way that their vibe becomes infectious. Digital marketers can borrow this consistency facet while posting regularly on social media and stay relevant among the followers.

The Tip

Sharing engaging content consistently is the key to earn repeated visitors and ensure thriving social media presence.

These are some of our observations that can make your social media management UAE a thriving business opportunity. Hope you liked it? Do share your comments or feedback with us, it is the guiding light for us at Red Berries. So, stay connected.

Keep in touch with Red Berries – A Social Media and  Digital Marketing Company In Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.

Social Media Trends in UAE

The six year old Arab Spring in the Middle East saw a new era of social media trends newsgathering where Twitter was used to identify, share and verify stories. And six years on, the social media usage has only increased and UAE in particular has witnessed a boom of digital.

The digital agencies and specialists have gained momentum with the increasing number of brands willing to go digital and making the most of it. Besides that, there has been an increasing number of bloggers and influencers aka internet celebrity creating an identity of their own on digital space.

The social media landscape changes often and at a fast pace. Therefore, as an agency, brand or an influencer, you need to stay up-to-speed with the changes and use them at your advantage.

Here are the five social media trends that have had a major impact in 2018 and will shape the year to come.

Social Media Advertising

The spend on digital, thought with slight margin, beat the TV ad spend in the previous year and the ever-growing use of social media advertisement as well as native advertising is going to continue to increase amongst the brands. Putting it to correct use can deliver the right information to the right audience at the right time. And this is likely to go a long way in boosting consumer engagement and enhancing brand reach. The popularity is due to the fact that performance can be monitored and measured on digital and thus, executed accordingly.

Influencer Marketing

Bloggers and vloggers aka internet celebs are the new trendsetter 2018. Digital influencers do not only act as brand ambassadors for the products and services but also greatly influence, encourage and motivate their followers and subscribers to make use of the advertised products and services and it has seemed to work so far.

For example, Huda Kattan, an Iraqi-American beauty blogger/makeup artist and now a Dubai-based entrepreneur is the world’s highest paid social influencer with 29.1 M followers on Instagram. According to the first ever Instagram Rich List, she charges $18,000 per sponsored post.

Online-Offline Experience Integration

In present day, the consumer has changed – his heartbeat is online at one and offline the other. Therefore, in 2018, online and offline experiences cannot be treated as separated entities and need to be enhanced and unified for a better user experience. Its prime example could be Alibaba, the major e-commerce platform worldwide, which has worked to integrate online and offline touchpoints. And by doing that, they improved the user experience which in turn has increased their sales.

Augmented Reality

Augmented Reality is the next big thing in digital – while it is still relatively new, several brands have already started making the use of this technology to enhance user experience. This technology is going to define and influence how we dress, what product we use and the advertising we see in daily life. Coca Cola has been amongst the few brands who experimented with it in their campaign to celebrate Chinese New Year. Followed by Estee Lauder which allowed their users to play with makeup in a video from their Facebook Messenger.

AR is the most interactive form of advertisement which means higher potential for top of the mind recall.

Video Content

Video is the king and the Middle East loves video. According to a data, the region has the second highest online video viewership after United States. The growing popularity of Snapchat, Instagram stories, IGTV, Facebook Live and growing number of Youtubers is the proof. According to a survey, 80% of the internet users said that they would be willing to watch a video than read a blog post. Digital marketers and brands need to create more engaging videos for their products and services and use this social media marketing tool to its full potential.

Keep in touch with Red Berries – A digital marketing and social media management agency in UAE to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and LinkedIn for more updates.