Why Can’t I Manage My Own Google Advertising?

It takes a lot of practice to build up high-converting Google Ads. Google has qualified professionals in the field. Learning how to operate Google Ads effectively is not something most business owners would have the time or willingness to do.

You can certainly open a Google Advertising account and start a campaign that will be up and running in no time. You may even be able to achieve first-page results for most or all of your targeted keyword searches locally or globally. Effective Google Ads campaign management, on the other hand, boils down to one thing: ROI (Return on Investment). As a newcomer to PPC (Pay Per Click), it isn’t easy to know whether or not your campaigns have been properly optimized for your needs. This wastes a lot of time and money, and it’s not likely to yield the best results.

Attempting to manage Google Ads without sufficient training or certification is akin to expecting a backyard mechanic to operate a race car and provide a winning result.

Here are a few examples of common blunders:

1) It’s not a ‘Set and Forget’ situation

This was due to late submission. When we checked this post with our in-house Google Ads professional, we discovered that the most common mistake made by business owners is believing that Adwords is “set and forget.”
Google adores people since it allows them to make the greatest money over time. Business owners don’t have time to fiddle with Adwords settings daily in their hectic schedules. Most people should be concerned about more serious issues.

2) Appearing in places that aren’t in your service area

This is arguably the most typical blunder made by a local business that our agency encounters. Nothing will burn into your PPC budget faster for a local business than showing up in areas where your firm does not provide services.
While it is one of the most common errors we encounter, it is also the simplest to correct. To avoid this error, define your geographic service area when starting Google Advertising. In the service industry, you probably only work within a 50-100km radius. Nothing will waste your advertising dollars faster than having clicks from sources other than this.

An example of a local service business appearing outside their service region is seen above. The search for an electrician was made using Google’s search location of “Dubai.” This is 158 kilometers (almost 2 hours) from the marketers’ service area in Abu Dhabi. When they solely serve Abu Dhabi, they might generate clicks from all over UAE.

3) Keyword categories are mismanaged

Any advertiser should be familiar with the following three categories of keywords on Google Ads:

  • Matches of all kinds
  • Matching Phrases
  • A perfect match

Advertisers frequently make the error of not correctly utilizing these keyword kinds. Experimenting will allow you to determine which sort or combination of models will work best in your firm. a wide match
When you choose a broad match, your adverts appear when someone searches for your keywords. Regardless of the order in which the keywords appear, your advertising will appear. Suppose your organization targets “men’s leather backpacks,” for example. In that case, your advertisements will occur for a variety of keyword searches, such as “leather backpacks,” “leather backpack men,” “backpack leather men,” “best men’s leather backpacks,” and “men’s leather backpack for sale,” and so on. When employing broad match keywords, you might expect a lot more traffic and clicks.

When advertisers use phrase match keywords, advertising will only appear if the search term appears in the same order as the keyword search phrase you want. If your company is targeting “best seafood in Dubai,” for example, your advertisements will only appear when consumers search for those keywords in that exact order. Your advertising may also show up in other searches, such as “where is the best seafood in Dubai,” and so on.

Identical match

Exact match keywords are the most precise and convert most of the three types of keywords. It eliminates all perceptions that aren’t a perfect match. Your ad will not appear in the example above unless visitors put in “best seafood in Dubai” and nothing else.
You will lose a lot of traffic if you use a precise match. They won’t reach as many people as a broad match and phrase match, but they have the advantage of increasing conversion rates and lowering costs over time (assuming you know what you’re doing!). A planned Google Advertising campaign is required for success. Conversions, revenues, and profits must all be tracked and measured.

4) Showing up in search results that aren’t relevant

Not all searches containing your keywords will be suitable. Your keywords may yield search engine results that are irrelevant to your products or services unless you are very attentive.
For example, if your company sells ceiling fans, you don’t want to show up in searches for pedestal fans or portable fans.

5) Finding yourself in a search for unfavorable terms

Another common blunder made by advertisers is failing to consider negative keywords. If you’re running broad match keyword campaigns, this is very critical. For example, suppose your company sells baby formula; do you want your baby formula ad to show up when someone searches for “hazardous baby formula”? This particular search is not only unlikely to result in significant conversions, but it also has the potential to harm your brand’s reputation. HIRE A PPC PROFESSIONAL TO MANAGE YOUR GOOGLE ADVERTISING

Pay-per-click advertising is one of the most powerful kinds of marketing accessible when done correctly. Unfortunately, many small businesses try to handle their campaigns without the necessary skillsets and become upset, eventually giving up and assuming that it won’t work for them.

Keep in touch with Red Berries – The best Google Ads Management Agency in Dubai to keep yourself updated on emerging trends in Digital Marketing. If you have any questions, require any help or you looking for a Digital Marketing Agency In Dubai then, contact us today!. Also like us on Facebook, follow us on Linkedin and Twitter for more updates.

Product Listing Ads (PLA’S) – An Undisputed Brand Advantage

Product listing ads or Google display ads have brought the much-needed limelight to the products for sale on e-commerce. It has brought a favorable vantage point to many e-commerce retailers in the UAE to try and expand their market base via digital selling. By placing the product in the most coveted ‘top’ spot of a search engine result, Product display or Google shopping ad is boosting the thriving e-commerce sector. The informative way with which it displays photos of products derives more clicks, secures engagement, and accelerates e-tailers’ business.

According to WebFx, visitors who could see the product right at the formidable top spot of a SERP clicked on it were 50% more likely to make a purchase. But why product listing ads are a better alternative to boost sales and conversions.

There are different reasons why product listing ads rule the search engines. Here are few such reasons ruled out by professionals in digital marketing Dubai that make product listing ads a sure-shot success.

1. Informative and interesting way to showcase product  

Product listing ads appear whenever someone searches for a product in need. It bridges the gap between the prospect and the company advertising a product. A great product image, a compelling product description, authentic reviews, and price rule a search engine result page and make the advertising more effective, unlike its counterparts.

2. More engaging user experience

All the essentials of a product are placed in a concise and presentable form which gives it enhanced visibility amid the target audience. At a single click, a visitor can find all he needs and even convert into a customer. These ads secure higher click-through and conversion rates than text-rich ads. This increases the probability of a visitor engaging more with the brand by visiting a website or downloading a mobile application. These ads can also facilitate the sales funnel journey in a cohesive format.

3. Seeing is believing

The human eye and brain catch visuals before the text. So, in an instant, a product related to the search comes in front of the eyes, attracts the buyer’s attention, and results in a positive click-through rate. High-quality images placed strategically on the SERP secure better engagement and click-through rates than text ads.

4. Undisputed placement of the product

Being on top of search engines might look like a daunting task in the organic SEO process. Many SEO professionals work 24×7 to achieve the organic top-ranking spot. Google shopping ads enable marketers to secure seamless product placement on the top of the search engine result page, making Product Display Ad a clear-cut winner over its counterparts.

5. Automated match of product to meet user searches

Since user searches are dynamic in real-time, the Search Engines implement their automated intelligence to match the product with the user-initiated search. The exact results on any search query help e-commerce vendors secure authentic leads and conversions.

6. Advanced RoI tracking

Google Shopping / Product Display Ads have enabled marketers to mince the data and analyze the ad performance dynamically. The digital advertising experts can drill down the performance in real-time through quick insights and adapt to the market need accordingly.

After understanding the relevance of Product Listing Ads, we can easily say that these online display tools have given new exposure to the e-commerce industry in the UAE. With these advancements, marketers can promote their products, services, and solutions among their prospects, expand their markets, and monetize digital marketing for online selling.

To keep yourself updated on emerging trends in Google Shopping Ads, Product Listing ads, and Digital Marketing, keep in touch with Red Berries – A distinguishedPLA’S & Google Shopping Agency in Dubai. If you have any questions, require any help or you looking for a Digital Marketing Agency In Dubai then, contact us today!. Also like us on Facebook, follow us on Linkedin and Twitter for more updates.

Tried & Tested Ways to Generate B2B Leads

No company can grow without acquiring new business and generating B2B leads to get new business is not easy either. We understand the painstaking process of filtering databases and reaching out to leads who may not even convert.

Here are some ways to Generate qualified B2B leads to boost your sales:

1. Create Valuable Content

Understand the pain points of your clients and create valuable content accordingly. Creating blog posts or videos can help potential clients approach you directly instead of you approaching them. You can repurpose this content and use it in a newsletter or approach media agencies to publish your blog which can further attract more traction towards your business. Make sure to have a call to action in the content

2. Use Network Referrals

If you have clients who are satisfied and loyal towards your product or services, you can ask them to refer other potential customers to you. When a friend or an acquaintance refers something to us, we will most likely go ahead and buy it due to the trust factor which has been already established. This is one of the most cost-effective ways to get qualified leads.

3. Product Demonstrations

Product demos are a great way of generating new leads as you establish trust with your potential clients if you are dealing with selling of physical items. If the product you are selling matches or exceeds expectation levels of your lead, chances of them converting increases and you may acquire a new customer. In case they fail to convert, you have gained their confidence which you can nurture it again.

4. Get Active on LinkedIn

LinkedIn is a platform that is made for generating B2B leads. You can increase your leads by directly connecting to decision-makers by finding their profiles performing a keyword search. Ensure to add a note before sending a connection request. You can also use LinkedIn Sales Navigator tool to generate targeted leads and connect with people who matches with your preferred customer profile.

5. Run Google Ads

Pay Per Click ads is a pull marketing strategy wherein people who are already interested in your product or service are researching or willing to buy it. Therefore, they are easy to convert with not much convincing required from your end. Google nearly generates more than 3.5 billion search queries in a day with a high possibility that your product or service is included in those search queries.

Keep in touch with Red Berries – A Digital Marketing and website design agency in Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.

Why Should Marketers Use Mobile Search Advertising?

Why Should Marketers Use Mobile Search Advertising?

Mobile is a hot buzzword these days. In a world where mobile payments, mobile shopping, mobile banking, etc are going gung-ho, mobile marketing is also soaring with increasing mobile ad spending and its assured return on investments.

The biggest change can be seen in the fact where Search Engine Result Pages are incorporating mobile-friendly ads, thereby giving Mobile Search Advertising UAE a big boost. As a result, Mobile Searches are not just driving heavier traffic, but also ensuring improvement in mobile conversion rates.
Not just that, 2016 saw another trendsetting change in the history of Mobile Ad Spends. For the first time ever, ad spending on mobile display has overtaken Desktop ads.

All these trends assert one thing – Mobile will play a crucial role in connecting customers with brands. Through mobile search advertising, marketers will aim to target niche segments and take a plunge with amplified ad spending in fulfilling marketing goals.

But before going for Mobile Search Advertising, let us give you a refresher on the parameters that need to be considered for ascertaining whether the campaign is a hit or a miss.

Implementing Adwords Conversion Tracking is a great way to channelize your mobile search ad spends effectively. The tool helps marketers identify the effectiveness of ad clicks and how these clicks lead to valuable customer activity. Through this tracking tool, marketers can identify the goal tracking, i.e. website purchases, phone calls, app downloadfs, newsletter sign-ups, and more. In the first instance, we have to identify the conversion source, or where your conversions come from. The next step is to install conversion tracking and gain insights on the campaign’s efficacy.

This is the key to successful mobile PPC advertising campaigns in UAE and at Red Berries Digital, we use this key to unlock the potentials of mobile ads. This way, we also amplify returns on marketing spends and redefine the future of mobile advertising.

Keep in touch with Red Berries – A Digital Marketing Company In Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.

Google Confirms Ending Sidebar Ad Placements in Google Adwords

Google has always been the game-changer. Be it Google Adwords or beefing up the search engine with countless search results, the brand has always eyed an innovative user experience. Taking a cue from the current trend of user-friendly experience while searching, Google has now confirmed end sidebar ad placements. This will give Google enough space to experiment with its timeless page layout and interface.

As a result of this change, users will not be able to see sponsored Google Text Ads on the right side of the search result page.

Currently, a user browsing on a desktop/laptop witnesses four paid ad-word campaigns and ads on the sidebar.

Any exceptions to the rule

Two exceptions overrule Google’s ‘no ads on the right sidebar’ idea – Product Listing Ads (PLA) and knowledge graph advertisements. So, if you see Google Shopping Results featuring a product and its image on a search, consider it as a deliberate effort to screen advertisements.

What will change more – Mobile and desktop results?

Ending sidebar ad placements will bring a noticeable shift to the users browsing on Google from a desktop or a laptop. The mobile version of search results will remain unaffected as the search results already lack a sidebar strip of advertising.
To compensate for the smaller advert for real estate on each search result page, Google will also display three AdWords text adverts at the bottom of each page.

What Google has to say on ending sidebar ads?

The change in advertising placements is an attempt to redefine user experience. As per Google, this new change in layout is intended to make the results more relevant for users, and encourage a stronger performance for advertisers.

Impact on Advertisers

Confirmation from Google has left the internet marketing business and paid search industry abuzz with speculations on how it would affect their business model. Limiting sidebar ads would redefine the way Google is monetizing its business. Due to this, four adverts will show during a search and give visibility to
highly commercial search queries. For advertisers, this will definitely result in fewer ad placement opportunities and greater competition for the top slots. More competition means more money outflow to leverage the benefits of Google Adwords.

Impact on Organic Search with the latest Google Adword update

While AdWords campaigns have no impact on SEO performance, the change in ad placement could affect SEO as well. With more space on the top of the page occupied for ads, the organic results will naturally be pushed down the page, meaning it will be even more important to secure those top organic listing spots.

Sidebar Ad End – Red Berries View

What do you think? Will this step redefine monetized Google AdWord campaigns in the Dubai market? Or will it increase the burden through high advertising costs and affect the campaign performance? Do spare a minute to share your views.

Keep in touch with Red Berries – A Digital Marketing and website design agency in Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.