Why is WooCommerce the Ideal BigCommerce Replacement?

Commerce has become one of the most powerful outcomes as the globe continues to move towards industrialization and technological innovation. It plays a significant role as it is the foundation for internet retailers.

When it comes to commerce, web development companies in Dubai, Sharjah and Abu Dhabi, are most likely to propose two main existing options: BigCommerce and WooCommerce. WooCommerce stands out since it possesses the necessary characteristics for just about any size of online business, making it a viable alternative to BigCommerce. It is a free and open-source eCommerce plugin for WordPress, the world’s most popular content management system. You can select your hosting provider and install software with a single click from this page. BigCommerce, on the other hand, is a complex, closed source, and self-contained eCommerce platform. Whatever plan you choose, everything will be included, including web hosting and other eCommerce features.

Let’s look at the advantages that WooCommerce provides, which puts it ahead of BigCommerce.

Theme

The website theme has an impact on the design of your website, including colors, elements, layout, and more. WooCommerce and WordPress both offer a large number of free high-quality themes. The Storefront, for example, is a user-friendly, adaptable, and powerful theme for your business.

If you’re seeking specialty themes, the WooCommerce marketplace is a great place to start. This is a site where business owners may find advanced functionality and specific designs to use.

Alternatively, BigCommerce has a limited collection of free and premium themes available, even from third-party sites.

Feasible Price Points

If you’re just starting out in business and offering a variety of items, every sale matters. As a result, if you pick WooCommerce over BigCommerce, you can expect to save money and increase sales without jeopardizing the quality.

WordPress and WooCommerce are both open-source programs that can be used for free.  You will, however, need to purchase a hosting package, which will store all of your files and make them accessible to site visitors, as well as a domain name, which is your site’s URL.

BigCommerce is a paid eCommerce platform. The pricing is determined by the size of the company and the level of functionality utilized to meet the daily sales target. These are excellent, but a hosting package also necessitates the purchase of a domain name.

Optimised WordPress Option

WordPress is a content management system that began as a blogging platform but has since expanded to power 41% of the internet. One of the reasons it is used by everyone from personal blogs to eCommerce businesses, big news networks, and service providers is its emphasis on content creation.

BigCommerce focuses on eCommerce stores, but not on blogging or website management, which are two important aspects of running a successful online store.

Although a plugin can connect BigCommerce to an existing WordPress site, there is still a big gap. To add products and manage your business, you’ll need to link to your BigCommerce account instead of editing them directly in WordPress (known as your dashboard). This adds a significant number of steps to the process.

In comparison, WooCommerce was designed by Automattic, the company behind WordPress.com, specifically for WordPress. Its content and design skills, along with WooCommerce’s versatile eCommerce features, make for a powerful, all-in-one solution for online businesses of any size. WooCommerce allows you to add products, manage orders, update shop settings, and more in the same place where you write blog posts, create pages, and answer comments. If you utilize the free service, you can also keep track of costs, resolve complaints, and manage deposits right on your website.

Enhanced Features

WooCommerce can aid in the correct and efficient improvement of your essential functionality. BigCommerce, on the other hand, may offer top-tier features, but the payment system is equally comparable. In addition, both charge more for premium extensions and specialized functionality.

The cost of customization is where BigCommerce and WooCommerce vary. WooCommerce allows you to modify your store without breaking the bank, while BigCommerce does not. Customization provides extra capabilities, which will greatly benefit your shop.

Growth & Expansion with WooCommerce

Scaling is when you work with your hosting provider to change key features and settings to better suit your regular clients and attract new customers.

This concept has become a reality thanks to WooCommerce. Upgrades to hosting plans, transferring to a new hosting provider, adding more features for speed and load balancing, including a CDN, and acquiring hosting plans are all possibilities for your company.

Hosting, switching to new providers, upgrading plans, and making autonomous business decisions are all part of BigCommerce’s growth plans as well. All of these, however, need money. Otherwise, your company will be unable to make the necessary modifications. In addition, BigCommerce sets a yearly cap on the number of sales you may make under your selected plan. You’ll be directed to upgrade your shop features after you’ve hit that specific limit. As a result, as you and your company expand, so will your payment plans.

Thus, WooCommerce is a better option due to its free and limitless features that may be used for your business.

Payment Methods

By selecting the ideal payment gateway, you will be able to accept online payments and money transfers directly into your bank accounts. It also protects your clients’ credit cards and other sensitive personal information.

Both WooCommerce and BigCommerce provide the same PayPal and Stripe interfaces, which are two of the most popular worldwide payment providers. Digital wallets and foreign options, such as Amazon Pay and Apple Pay, are available alongside it as well.

WooCommerce, on the other hand, shines out because of its fantastic add-ons; customers and company owners use WooCommerce Payment Solution to manage monetary exchanges, charges, recurring income, deposits, disputes, and much more from within the WordPress dashboard.

Flexibility and ease of control

WooCommerce is well-known for its adaptable services and solutions, which have aided several online organizations and retailers. Business owners have achieved greater heights of success thanks to its price and expansion.

In a nutshell, eCommerce website development companies in Dubai, Sharjah, and Abu Dhabi recommend WooCommerce as the ideal BigCommerce substitute.

10 Ways to Make Your WooCommerce Store Run Faster

Shopping over the internet has become a way of life for many people. It has become the new standard for customers to anticipate a flawless experience. This is why the WooCommerce store welcomes capabilities like real-time inventory and live chat with open arms. However, if the execution is not perfect, it might result in disaster in the form of a slow website.

Unfortunately, any website that takes longer than three seconds to load will be abandoned by 40% of visitors. This isn’t the end of the awful news. The higher the dumping rating, the slower your website is. A slow website can harm your WooCommerce business in more ways than one. A slow page will not only result in less money, but it will also damage your search engine ranking.

There is, however, something you can do about it. In most cases, the cause of a slow-loading website can be traced back to infrastructure. Things like your theme, hosting, CDN, and plugins have a significant impact and can slow down your site if they’re not correctly organized. There are numerous things you can do to improve the speed of your WooCommerce store and provide your clients with an enjoyable shopping experience.

Here are some tips to make your eCommerce store run faster

Choose a lightweight theme.

Have you ever wondered why some of the most beautiful themes are free while others are not so appealing? The adage “don’t judge a book by its cover” certainly applies here! Yes, your site’s aesthetic is vital, but try for balance. Choose a reasonably priced theme that is both functional and attractive.

A visually appealing theme with many built-in capabilities may sound appealing, but features take time to load. Eventually, they will slow down your website and provide your clients with a bad purchasing experience. Consider the characteristics carefully before deciding on a theme. Make a distinction between features that your WooCommerce store website requires and those you merely want. After that, prioritize your requirements and include only those that will improve the user experience.

Make use of a high-quality hosting service.

Your website’s data and media are stored by hosting providers. It’s the foundation for managing your sensitive data and traffic. Consider driving a car that has a flat tire. Your site’s speed will not improve if your hosting provider is terrible, no matter how many improvements you make.

There are two types of hosting services: managed and unmanaged. Managed hosting services are more expensive, but they are more efficient. You can select from a variety of managed services. Choose the option that best fits your needs and budget. When shopping for a hosting company, seek one that provides the following services:

Has data centers all across the world

Storage is based on CDN and SSD.

Makes use of technology that improves performance.

Another crucial consideration is selecting a server closest to your target audience. The server’s response time is reduced as a result of this.

Improve your memory

Another factor that could slow down your site’s speed is a lack of memory. Unfortunately, the RAM limit for the WooCommerce site will be insufficient in the vast majority of cases. It is recommended that this limit be extended to 256MB. Before you alter any file, be sure you have a backup.

After your site gets online, you can improve your memory. Navigate to the wp-config.php file in the WordPress root folder. Add the following to the message “Happy Blogging” at the end of the file:

define(‘WP MEMORY LIMIT’, ‘256M’); define(‘WP MEMORY LIMIT’, ‘256M’); define(‘WP ME

Last but not least, save the modifications you’ve made.

Resources from the Outside

Any font style, sharing tool, style sheet, or script that isn’t hosted on your WooCommerce server counts as an external resource. Outside resources must be kept to a minimum. The more external resources you employ, the more difficult it is to optimize them. External servers cause your site to load slowly.

Plugins, without a doubt, aid performance. Widgets and sharing tools connect your WooCommerce store to social networking. Many people use third-party resources to improve the appearance of their websites. The issue is that as you add more widgets or sharing options to your site, it becomes slower. This does not assist you in achieving your ultimate goal of increasing the user’s experience.

Remove the widgets and replace them with identical code blocks to eliminate the dependence and increase speed. Using basic share buttons rather than widgets will also help with speed. The share buttons don’t make additional HTTP requests, reducing internal DNS queries. Install only the plugins that you genuinely require.

Images should be compressed.

Let’s face it: a shopping site with no graphics is plain dull! On the other hand, images make up 51% of all web content and take 50% of the load. This significantly slows down your website. This is why compressing the photographs before submitting them is a brilliant idea. This reduces the file size by deleting all extraneous information.

Make sure you’re using the correct file format: JPEG files are the most efficient way to load an image. They’re not as big as PNG. When you need a lot of detail and high quality, JPG is the way to go. Use PNGs for transparent pictures, logos, icons, and illustrations.

Use the proper size: If you only have 500 pixels, don’t submit a 1500-pixel-wide image.

GIF: This format is excellent for small images. You have about 2 to 3 seconds to show an animation.

Optimize the Content Distribution Network (CND)

This service consists of servers that distribute material to website visitors. When a client accesses your site from a place close to the server that hosts it, the transferred data does not have to travel far. As a result, it happens swiftly. However, if the distance between your site’s server and the visitor is great, content must travel a longer distance, causing delays. Your content will be served to the server nearest to the person seeking to shorten delivery time.

Using a CDN service can help to overcome the difficulty of physical distance. This is especially critical for WooCommerce stores that sell internationally.

Select Affiliated Ads Carefully

Yes, affiliate advertising pays well. However, having too many of these advertisements on your WooCommerce site can cause it to slow down. Affiliated ads usually include many pictures or animations that are hosted on external servers. As previously said, the bigger your site’s dependency on external servers, the slower it becomes.

Reduce the number of redirects

Every time someone visits your WooCommerce site, they are redirected to a related page. This results in delays. Remove any unnecessary redirects from the entire website. Not only do frequent redirects irritate users, but they also deplete service resources, resulting in a high bounce rate. Removing as many redirects as feasible improves page load dramatically.

Keep in mind to clean the database.

Your website has a lot of information. HTML pages, category pages, and product pages are all available. Then there’s the information gathered when a customer comes in. Customer information, payments, and inventory updates are all part of this. If this information isn’t correctly arranged, it can cause your site to slow down. This not only frees up space but also increases page loading speed.

Increase the speed of your website by using a cache.

Caching is the process of saving resources on the initial request so that the user can be provided quickly on subsequent requests. After that, the cache is held on the server or the user’s device. This is the most straightforward method for speeding up your WooCommerce store. The following are the steps that were taken:

  • For a site, the user will request a browser.
  • A DNS will work its magic and produce an HTML Page.
  • The webpage will be restored using a server-side solution such as WordPress.

The program runs scripts such as JavaScript and queries the database to create a web page. Finally, the webpage is returned to the browser to view.

All of these steps take seconds when done individually, but imagine the load when thousands of users are executing them simultaneously. The cache comes in helpful at this point. It improves website performance while also reducing server strain.

Conclusion

Over one out of every four persons you meet is an internet shopper. The online purchasing trend is accelerating at a breakneck speed. As the number of people increases, so do the expectations. Online buyers have been proven to have a low tolerance for sluggish websites. A WooCommerce store will be abandoned in the first two seconds unless it is incredibly responsive. Using the tactics suggested will ensure that your consumers have a quick and exciting shopping experience that they will find difficult to leave.

8 Proven Strategies To Fix Your Stale Ecommerce Online Marketing Strategy

This slogan, “out with the old, in with the new,” could not be more applicable to any other business than eCommerce. Things can always go wrong, whether the slow-moving stock or your eCommerce marketing plan. That’s when you should start dipping your toes into new digital marketing methods. And, believe it or not, the pandemic only served to drive retail trends, with eCommerce sales increasing by 34.2 percent in 2020.

So, if you’re ready to roll up your sleeves and get to work, here are eight methods to help you rethink your outdated eCommerce digital marketing plan.

Is your eCommerce marketing approach failing to deliver results? Make a check.

Before you continue reading, you must first understand the current state of your eCommerce store’s marketing plan. But how can you tell whether it’s functioning or not? Here are some of the most typical signs to look out for.

Assess Performance: The first step is to examine your data to see if your marketing efforts are practical. Depending on your marketing aim, you may wish to measure and analyze key performance indicators like conversion rate, average order value, net profit, and cart abandonment rate. If the target statistics for these KPIs are plateauing, it’s a warning sign that your campaigns and marketing efforts are failing.

Understand Your Audience: Many eCommerce firms fail because they target the wrong demographic. Despite having intended to fish for salmon, they wind up catching minnows. Is your company experiencing the same issues? Talking to your customers and understanding their reasons can be a game-changer in this scenario.

Losing Leads: It’s not uncommon for eCommerce businesses to lose leads. However, a significant percentage of ‘leads lost’ implies that marketing methods need to be updated. In this situation, promotional efforts should inform and delight potential clients.

Does this ring a bell? These eight techniques can help you improve your eCommerce marketing.

If your company is experiencing one or more of the issues listed above, it’s time to rethink your eCommerce web marketing methods. Here are eight ways you may take to increase sales in your eCommerce store.

  1. Use referral marketing to spread the word.

Remember how they used to say, “Just tell the cobbler my name, and he’ll look after you?” Those days are gone, but the traditional way of increasing sales hasn’t altered. As the name implies, referral marketing is based on existing consumers referring your items to their friends, family, and network. Building a successful referral marketing campaign aids eCommerce businesses in gaining new consumers and retaining existing ones.

What are the benefits of referral marketing for your eCommerce business?

Precision Targeting: Customers frequently seek friends and acquaintances for recommendations on products and services. This allows you to reach your target audience more quickly, and it’s as exact as it gets.

Trust: Did you know that clients referred by a friend are four times more likely to buy? When current customers endorse a product, they share their positive experiences with the company.

Increased Brand Awareness: Referral marketing expands your brand’s awareness and can convert visitors into paying consumers. According to Sasquatch, 14% of visitors who arrive at the referral page will act.

Adore Beauty, an Australian online beauty company, offers consumers a $10 credit for referring the brand to their friends as an example of an eCommerce referral program.

The key to success is providing the correct incentive and publicizing your referral program. Hyphen, an eCommerce sleep solution firm, has a referral program that allows existing customers to refer new customers who might be interested.

  1. Use Instagram marketing to generate high-quality leads.

With 1.16 billion monthly active users, Instagram is the ideal platform for showcasing products, soliciting feedback, and reaching out to new buyers. But, how can you turn Instagram marketing into a sales machine for your eCommerce store? Here’s what you should concentrate on:

Growth hacking: You must determine what works best for your brand in addition to posting (both conversational and promotional) content. Begin by using relevant hashtags to engage with clients that share similar buying preferences. You can also host contests and focus on user-generated material after a large enough following.

Pay attention to statistics: Instagram analytics can show you the hours when your followers are most active, as well as the types of posts that receive the most engagement.

Recruit influencers: You can generate fantastic engagement with celebrity shout-outs and influencers, and that’s what you should aim for to get your company off the ground. Influencer marketing allows you to collaborate with an influencer whose following is similar to the users you’re after.

When Dunkin’ Donuts intended to target a younger, more digitally savvy audience, they linked up with nano influencers. The goal was to connect with an authentic audience and increase interaction. Dunkin’ Donuts gained 1.1 million Instagram followers due to the campaign, garnering 21.975 likes and over 900 comments across 25 photos. Aren’t the results fantastic?

  1. Use Facebook ads to meet sales goals.

Do you want increased conversions and highly relevant traffic? Running Facebook advertisements can help you fulfill both of these goals while increasing repeat sales. So, what are the best Facebook ads to run?

Want to show personalized adverts to hesitant customers? Use dynamic product ads. You may present tailored advertising based on user behaviors on the website using dynamic product adverts. This allows you to retarget visitors who need a little extra encouragement to complete a purchase.

Carousel ads: Carousel advertisements, which allow the user to scroll through a succession of adverts, are a popular choice in the eCommerce market. They let you display numerous products in a single ad and give customers the option to choose the ones they want. The goal here is to show ads relevant to the customer’s search.

In such instances, relevant products boost the odds of conversion. Carousel advertising is used by the fashion business Modcloth to display its product range.

Campaigns for general retargeting: Did you know that the average cart abandonment rate is 69.57 percent? To enhance conversion, you can target them with available retargeting display advertising. Here’s an example of Ralph Lauren’s Facebook advertisements. The greatest Facebook ads feature stunning imagery with people and strong value propositions.

  1. Use memes to spice up your social media marketing.

Marketers are well aware that customers would avoid advertisements wherever possible. At such a time, using fun and familiar media to engage hard-to-reach consumers is one option. Meme marketing is a low-cost technique for business owners, marketers, and storytellers to create exciting material that attracts attention.

Memes can also take the form of animated GIFs or static images based on a well-known topic, meaning, or phenomenon. They’re frequently overlaid with text on top of or below the picture on social media.

Marketers utilize memes to connect with their customers, build a community, and raise brand awareness across industries and eCommerce.

Here’s why you should include meme marketing in your social media content plan.

  • Memes are easy to make and inexpensive to distribute.
  • Memes help to foster a sense of belonging.
  • Meme-based material is more likely to be shared, allowing your eCommerce business to reach a larger audience.
  • Memes add authenticity, modernity, and relatability to your brand.

On the eve of Thanksgiving, ASOS, a clothes shop, did something similar.

A program like the InVideo meme generator may turn a memorable image into a viral subject in minutes. You can use your films or stock images, add meme text and post it.

  1. Use upselling to convert one-time sales into subscriptions.

    Getting one-time buyers to sign up for subscriptions is difficult. As an eCommerce firm, you should use upselling as part of your eCommerce marketing strategy to overcome this issue. You can, for example, provide a member price on product sites and demonstrate that buyers will save money if they choose it.

Here’s a great example of how MeUndies does it to keep customers coming back.

It’s no longer easy to persuade customers to sign up for subscriptions.

Here are some suggestions for persuading your visitors to upgrade to a paid subscription.

Subscriptions will almost certainly provide additional value to your customers, resulting in a high return on investment. However, you must demonstrate this to them at each stage for them to commit.

Appeal to the reasonable mind: Do you sell things like men’s razors and shaving kits that individuals need to renew or replace regularly? You could better emphasize the advantages of signing up for a subscription in such circumstances.

Is it possible to watch a single movie on Netflix without paying the monthly subscription fees? No, that’s correct! You could wish to develop a section of products only available to monthly membership customers.

  1. Use a moderate nudge to convert wishlists. (Consider discounts.)

Your customers might put things on wishlists and then forget about them. As an eCommerce firm, it is your responsibility to go all out to turn that wishlist into a paid order. Sending reminder emails with a clear call-to-action is one method to achieve it (CTA). But what other options do you have?

Urge visitors to build wishlists: The first step is to encourage visitors to do so. Make it as simple as possible for registered users, and allow new users to create an account with just an email address.

Continual reminder: Whether through emails or pop-ups, you need to keep reminding your consumers of their wishlist.

Unique discount: To incentivize potential buyers and encourage them to act, you might provide an exclusive wishlist discount with terms and conditions.

As a result, I’ll have a solid reason to establish a wishlist, and I’ll be more likely to buy something when it goes on sale.

You can send tailored emails depending on the buyer’s journey utilizing segmentation and the customer data you’ve acquired using a CRM like EngageBay CRM.

  1. Use social proof in emails to increase conversions.

Using client testimonials in your emails is one of the most effective eCommerce methods. People who have already purchased and used the product are more likely to recommend it to others. Many companies utilize testimonials on product or landing pages, but you can also use them in emails.

Here’s how BrookLinen, a home-essentials firm located in New York, does it. Instead of including product descriptions, they rely on client feedback.

Here’s how to incorporate social proof into your emails:

Customer testimonials: Pull a few testimonials from your website and include them in your email marketing campaign.

Try including the price information and buy links in addition to the review and the product image.

Customer testimonials can also be included in promotional communications. After all, who better than a customer to describe your product?

  1. Increase sales by combining free shipment and FOMO.

Offering free delivery on orders worth more than a certain amount helps you increase sales and average order value (AOV). 93 percent of online buyers will spend more when a free delivery option is provided.

You can use FOMO (fear of missing out) to persuade potential customers to spend more and qualify for free shipping for your eCommerce firm.

Here’s how ASOS uses this method to increase sales. The easiest way to go about it is to nudge clients at every step before they make a payment.

Here’s how to recommend things that your bottom-of-the-funnel (BOFU) prospects can easily add to their cart if you want them to spend more.

Remind clients that they will miss out on free shipping unless they spend more.

Ensure you know how much you have to spend to get free shipping. “You’re only X dirhams away from free shipping,” for example.

When establishing free shipping campaigns, integrate with dynamic recommendations.

Conclusion

You don’t need a comprehensive website redesign to increase sales and conversions. Give these methods a try if you need some new ideas for your eCommerce marketing success and see what works best for your company.

Magento VS WooCommerce.

Magento vs WooCommerce… Web design agency, Redberries helps you choose

The decision-making process might be lengthy when deciding which e-commerce platform to use. With so many eCommerce systems currently accessible, deciding which path to take might be difficult. Redberries, a Magento vs WooCommerce web design service, seeks to answer that question in this article.

Before you get carried away and wonder where to start, ask yourself this simple question: what do you need for your business to succeed?

As a firm with years of experience in Magento development and WooCommerce site design, we are well-suited to discuss the continuing discussion between WooCommerce vs Magento. There is a lot to consider with both platforms, whether flexibility, a wide range of options, or intelligent reporting. With benefits on both sides and extensive information, it’s crucial to weigh them both carefully.

Redberries’ eCommerce web design team has put their heads together and boiled it down to the essentials. We’ve pitted the two platforms against one another, with basic guidelines and pros and downsides for each.

However, there are a few points of commonality between the two before we dissect. If you scan the shelf for potential options, Magento and WooCommerce are likely to appear as the most popular self-hosted options. The rationale is evident because they are both based on the PHP programming language and have a vast community of developers, extensions, and themes.

Their resemblance ends there!

Magento is a complicated and reliable platform. WooCommerce is a plugin for the main WordPress program that even a novice user will be familiar with. So, let’s get started! 

What exactly do you require?

So, where do we begin? We propose that you decide based on what you want from your system rather than the platform. What’s working for you right now? What kind of assistance would you like to make the selling process go more smoothly for both you and your buyer? If you have a marketing plan, go back to the basics of what you want your client’s journey to be.

When we follow up with our clients, we’ve prepared a list of crucial questions to ask them.

  • Who do you want to reach out to?
  • What is your financial plan?
  • What type of internet store would be best for your company?
  • What kind of online store do you think your ideal customer would like to see?
  • What type of products do you sell (physical, downloadable, customizable, etc.), and how extensive is your product range?
  • Is your product line exclusive to your online shop?
  • Do you require pages with a lot of material to advertise your product?
  • Do you have a template in mind that you’d want to use?
  • Would you like a website that is tailored to your needs?
  • Do you require a developer-provided secure background?
  • Over the next five years, how much do you expect your company to grow?

Our recommendation to any of our clients is to complete, ask, and answer as many questions as possible about what they want before deciding on WooCommerce vs Magento as their future platform. We cannot emphasize how crucial this stage is; if you make a decision now and then change your mind later, it will be a nuisance that you do not need, and it will impact your internet business and burn a hole in your budget. As a result, take your time and plan beforehand.

What can they do in general?

WooCommerce is a platform that allows you to sell your products online.

  • Out-of-the-box WordPress integration
  • Provides a FREE Platform that is suitable for a new business.
  • Supports an unlimited number of goods
  • Included is a system of extension.
  • Security features that are easy to use
  • For the average user, it’s simple to use.

Magento:

  • The first e-commerce product
  • Versions are available in open source (for free) and enterprise (for a fee).
  • You can add as many products as you want.
  • Integrations with third-party software and services are available via the Plugin Marketplace.
  • Security features galore
  • Support for multiple stores is included right out of the box.
  • Scalable to any size

WooCommerce explained in depth

WooCommerce is the most popular choice for new users, with over 400,000 sites using it. Red berries is a WooCommerce web design studio with many expertise and awards. You don’t need to be a web developer to use it, making it accessible to many people who wish to start and operate their online stores. WooCommerce’s rigorous system means you can’t go wrong technically, and the tutorials provide a straightforward step-by-step method to get you set up, which is excellent for businesses who want to manage a lot of things themselves and keep expenses low. We’ve highlighted the essential features, benefits, and drawbacks to assist you.

Characteristics

  • There are multiple versions available, both paid and free.
  • Extension system with a lot of power
  • E-commerce capabilities for B2B
  • Payment and delivery system with advanced features
  • Promotional powers that are vast
  • WooCommerce can easily integrate commerce and content because it is a content management system.

Open Source – The website’s capacity to be modified and customized. This comes in handy when you’re adding new products or processing large orders.

Products, subscriptions, downloads, and appointments can be readily offered on a flexible sales platform.

Due to its size, WooCommerce provides the highest level of security, ensuring the client’s peace of mind.

Pros

  • The ability to use all of WordPress’s basic features and plugins
  • WordPress knowledge is required but not required.
  • For setup, there is a lot of documentation.
  • Google Analytics is included.
  • It is completely free to open a store.

Cons

  • Costs of extensions can soon exceed your budget.
  • You’ll need to learn new platforms if you don’t have any expertise with WordPress.
  • It is not recommended for high-volume sales.

With a large number of products, there may be performance concerns.

That’s it in a nutshell! It is simple to use, inexpensive, and incredibly beneficial to tiny e-commerce businesses. It uses fewer resources, allowing you to complete your project faster. Furthermore, suppose your business relies on thorough product descriptions. In that case, the content management platform will enable you to employ high-quality content that can be updated regularly to engage and intrigue your target audience.

Magento: A Closer Look

Magento is entirely adaptable. So, how does that assist me? Whatever your e-commerce requirement is, whether it’s a sophisticated checkout, advanced search, promotions, or anything else, Magento can handle it. In addition to the foregoing, if your site is well-optimized, search engines will favor it, boosting your rankings and giving you a competitive advantage. The essential features, advantages, and disadvantages are listed below.

Characteristics

  • From a single administration interface, you may manage many websites and stores.
  • Create special pricing for certain stores, categories, consumer groups, or products.
  • Make URLs that are search engine friendly.
  • Get assistance in a variety of languages and currencies.
  • Allow customers to customize their products by uploading images and text for monogramming.
  • Check out as a guest or as a registered user.

The admin section allows you to see, update, generate, and fulfill orders and/or invoices.

Create transactional emails customized for order status, account updates, password resets, and more.

Get help with localization, numerous currencies, and tax rates in your area.

Customers may check out faster with a streamlined checkout.

Multiple product categories, including bundles, configurable, simple, virtual, grouped, and downloadable, can be created and managed, giving you a wide choice of product and stock management possibilities.

Magento’s core receives regular security and functionality updates.

Additional features such as reviews wish lists, and product comparisons are available right now.

Cross-sells, upsells, analytics, and reporting are all examples of cross-sells.

There is no limit on the number of items and product attributes that can be supported.

APIs that are efficient

Results Associated with Performance – A faster site speed means more sales and, of course, better SEO for the customer. The pages load faster, the payment process is more immediate, and larger sites with catalogs can maintain the same pace between pages without losing customers.

Checking Out Made Easy – Because Magento is more simplified, a more straightforward ordering means happier customers. As a result, conversion rates are higher, and sales are growing faster.

Widespread Extension Integration: Popular payment gateways, such as PayPal, provide enhanced functionality and critical security, and Magento may integrate them.

User-friendly admin – It is simple to learn and teach new members, cutting training time in half. Drag and drop content editing is now available for page editing, saving time while retaining a creative appearance.

Mobile Responsive: The rising use of mobile and tablet devices for online shopping has necessitated the development of a responsive website. Thankfully, the Magento team has made this a significant focus.

Pros

  • A large number of features are available right out of the box.
  • The system can support multiple stores with vast product catalogs.
  • Integrates with popular payment gateways such as PayPal and Braintree out of the box, with additional integrations such as Stripe, SagePay, and others available.
  • Customers can check out without having to create an account.
  • Fully configurable for one-of-a-kind solutions 

Cons

  • Ownership costs are typically higher.
  • A steeper learning curve is required to grasp all of the offered features.
  • Extensions for the enterprise version are more expensive.

To run, more server resources are required.

That’s it in a nutshell! Its fully customizable and advanced analytics are ideal for results-driven organizations that monitor and review data regularly to determine where they want to go. This approach is best suited to the world’s ‘Big Thinkers,’ who have aspirations for commercial expansion and a massive online store. It’s adaptable and targeted to medium to large businesses and users who want to develop their stores swiftly and are prepared to put in the time to learn the platform. Magento’s basic design is eCommerce first so that you can tweak and optimize the entire shopping process right out of the box, from upsells, filtering searches, and product reviews to a simplified checkout with numerous payments and shipping choices.

What are they incapable of?

So, we’ve gone over both systems’ features, benefits, and drawbacks, but what about what they can’t do? When analyzing what you want, it’s critical to be aware of the limitations of your selected platform before proceeding.

WooCommerce

It will not work for businesses with huge order volumes that want to expand. Conflicts and issues may emerge as a result of the additional plugin parameters. It is inflexible because there is just one version, making it difficult to add new features.

Magento

Fully customizable systems come at a cost; the more customizations you have, the more money you’ll have to spend to construct and maintain the site. It won’t work for websites with a lot of material to wow visitors with an exciting and unique copy. We use WordPress as an integrated part of Magento to combat this. Furthermore, due to rising hosting fees and extensions, it can be costly.

Which one is the winner for Redberries?


This is a difficult one. It depends on who you are, we may say. WooCommerce is a good choice for a small e-commerce store that wants to keep its size. We recommend Magento to firms with significant product volumes or those looking for expansion and adaptability because of its sheer flexibility and scalability.

Two of our e-commerce clients are shown here as a visual representation of the two systems. One is powered by Magento 2 and the other by WooCommerce.

Smart Home Sounds is a Magento 2 eCommerce

example.

A Magento platform has performed very well for expanding product selection, customizable packages, tech-heavy design, and increasing sales. The logo, brand, and eCommerce website we built needed to express this level of quality.

In addition, a simple and easy-to-use system was required to administrate the site, allowing for the expansion of new goods, the publication of articles, and the updating of photos as needed.

WooCommerce was an excellent choice since it allowed Simon to achieve his desired site functionality while keeping the front-end design and usability high. Oxley’s has signed up for our monthly Search Engine Marketing service to help them grow sales by driving visitors to their eCommerce site through organic and paid marketing.

What are the opinions of other users?

Following a market scan, the choice and decision differ widely, with no discernible trend in organization size or brand. Large businesses mainly utilize Magento with extensive web stores or products that require omnichannel support. Large firms like Ford, Nike, and Bulgari picked Magento with their product variety possibilities. However, WooCommerce was chosen by New Scientist, Official All Blacks Shop, and Duracell, presumably because the content drives their sales? Who knows, but it’s evident that it’s less about the size of the company and more about what platform works best for them.

According to the statistics, WooCommerce is primarily used for consultancy, product information, and software sales, whereas Magento is mainly for jewelry, gifts, apparel, and accessories.

But keep in mind that we don’t want you to be drawn to a package based on who else is using it; instead, we want you to select the best platform for your company, allowing it to work like a well-oiled machine.

Conclusion

At Redberries, we think that the proper shoe should be chosen to match the foot rather than adjusting the foot to fit the shoe. When selecting an e-commerce system, the parallel is the same. But, if we have to make a match, here we go. Suppose you require a huge bespoke e-commerce feature that can be incorporated, and you are what we call ‘Big Thinkers’ in the business. In that case, Magento might be your partner once you have answered the critical questions we presented at the beginning of this article. WooCommerce may be a better option if your driving force is content to help sell your product and e-commerce isn’t the key player. Most importantly, while designing your e-commerce platform, consider where you want to go rather than what you require right now!

 

8 Tips To Maximize Conversions On Your e-commerce Website

The goal of most e-commerce websites worldwide is to increase conversions.

You want as many targeted visitors to your site as feasible, and you want as many of them to complete a purchase as possible.

The question is, how do you go about doing it? Here are eight helpful hints.

1. Include high-resolution images

Visitors to your e-commerce website should be able to make a purchase decision as quickly as feasible. Images are crucial in this process because they allow potential buyers to see what they will receive. However, if your photographs are poor or of low quality, they will cause more harm than good. As a result, begin by replacing your current photos with high-resolution versions.

2. Include product videos.

Videos can also assist potential buyers in visualizing and comprehending your products. They don’t have to belong, and various tools are available to help you make your videos. On the other hand, videos may be a terrific addition to your e-commerce website and can even help you enhance conversions.

3. Give out free shipping

Free shipping could be the nudge that converts potential consumers into paying customers. Although it is not always available, as in some other countries, most New Zealand e-commerce sites provide free shipping occasionally.

4. Provide a Fantastic User Experience

Focus on the consumer in all elements of your website. When reviewing your website, put yourself in the shoes of the customer. Is it simple to locate the products? Is there sufficient information? Is information about items like returns and shipping readily available? Is the checkout procedure simple to follow? You’ll find it easy to rectify any faults and make your website more customer-pleasant once you’ve looked at it from these perspectives.

5. Make Your Website Responsive to Mobile Devices

The majority of your clients are likely to be using their smartphones to access your website. Google launched the Core Site Vitals algorithm change in June, which prioritizes mobile-first design in web results. This means that the user experience on mobile should be comparable to that on a desktop computer.

6. Make Your Site Faster

If your website is slow to load, you are likely losing business because internet users rarely wait long for a page to load. Google sees this as a bad user experience, and with their Core Web Vitals update, they’re encouraging sites to load faster.

7. Make Product Descriptions Better

The second area where you can boost your conversions is product descriptions. Make sure that you offer enough information. You don’t want a potential consumer to go elsewhere to get a response to their question. Your website should include everything they require.

8. Make the Checkout Process Easier

Our last advice is to double-check and streamline your checkout procedure as much as feasible. It should be simple to use, safe, and require as few steps as possible.
Improvement is ongoing.
Remember that conversion optimization for your e-commerce website is an ongoing effort with plenty of room for improvement.

Finally, start with these eight suggestions if you’re just getting started. Are you up for a challenge?

Keep in touch with Red Berries – The best eCommerce development Company in Dubai to keep yourself updated on emerging trends in Digital Marketing. If you have any questions, require any help or you looking for a Digital Marketing Agency In Dubai then, contact us today! Also like us on Facebook, and follow us on Linkedin and Twitter for more updates.

Woocommerce VS Magento – Which One Wins?

E-commerce is a booming industry, and many firms are moving from their physical locations to the online retail area to expand their reach and increase their profitability. As a result, they are faced with a difficult decision: which platform to choose. Because they want to unlock the full potential of their online store and have complete control over everything, many business owners choose a self-hosted solution rather than a hosted one like Shopify.

In terms of self-hosted e-commerce platforms, WooCommerce and Magento are among the most popular options on the market today. The two of them stand head and shoulders above the rest of their field. Is it possible to determine which one to opt for by comparing the performance of each?

Both have a lot of power and are extremely popular. There isn’t a single answer for every e-commerce store, but you can make the right option for your requirements if you know all the details about the platforms. Because of this backing, they are saying that their platform is the finest and pushing their cause. If you want to make an informed decision about which platform to choose, this article will provide a side-by-side comparison. Here, you’ll find out which solution is best for you!

COMPARISON OF WOOCOMMERCE AND MAGENTO

Anyone can create extensions for open source systems like WooCommerce and Magento. To get something that isn’t already built into an open-source system, you can hire someone to create an extension for it (or someone already did). WooCommerce has a large WordPress user base, and Magento has a passionate user base that is always willing to lend a hand and is always looking for ways to improve the platform.

Because both platforms are self-hosted, you’ll be able to customize any component of your store, such as the branding, with a plugin, which is possible only because both platforms are self-hosted. The beauty of open-source platforms is that they allow you to customize your online store exactly how you want it to look.

Business owners can benefit from the free initial product and the community’s support at every stage. The plugins and add-ons that most online stores install as they grow make money.

WooCommerce

WooCommerce is a WordPress plugin developed by WooThemes and released to the web in 2011. A simple plugin that turns any WordPress website into a working online store in no time. WooCommerce has many advantages, including a low barrier to entry. Using WordPress means paying a monthly hosting fee, which is the one drawback.

All of WordPress’s plugins, as well as a slew of excellent WooCommerce-specific ones, are at your disposal because you’re utilizing WordPress.

It’s as simple as installing the plugin and configuring your store if you already have a WordPress site.

Magento

eBay owns Magento, a platform that provides a wide range of options. While Magento Connect has thousands of add-ons to enhance your store’s functionality, the most expensive add-ons might make it prohibitively expensive. You’ll likely require the help of a professional developer to set up Magento store plugins.

Setting up your Magento store will take a higher degree of technical expertise, which means that if you aren’t tech-savvy, you may need to engage a professional to get things started. Magento is best suited for large businesses that already have a lot of money and time to spend.

MAGENTO Vs. WOOCOMMERCE: PRICING

For the most part, the price is a deciding factor when comparing the various software platforms. You should always keep in mind your long-term financial needs and expenses. Even if it is feasible to start your online business for free (aside from hosting charges), you must consider how much it will cost to maintain and expand your store over time. Before settling on any platform, do some research to see what additional features you’d like to include in your store.

WooCommerce-Costs

Since WooCommerce is a free WordPress plugin, you can get started right now. Some of the basic functions may not be sufficient for everyone, so you will have to install some available plugins to utilize their potential fully. Installing and using some plugins is entirely free while doing so with others costs money. To use a complete variety of payment alternatives, you’ll need further extensions. For example, in the basic configuration, you’ll be able to accept payments via PayPal and bank transfers.

Plugins like WooCommerce are easy on your server resources because they are lightweight, efficient, and quick. If you don’t have a lot of products in your store, you can get away with lesser-grade servers, which will cut your monthly hosting costs.

Magento – Costs

Magento is free, to begin with, but as your store grows, you’ll need to install extensions and make customizations. While it is possible to buy Magento extensions for as much as $1000, you will also need a developer to install and personalize these extensions for you. Fewer Magento developers are available than WooCommerce, so expect to pay extra for their services.

Magento also has an Enterprise edition that provides greater support, expanded content management, improved search functionality, and so on, but it will cost you at least $18000 per year.

Because Magento is a more complex platform than WooCommerce, it is more probable that your server will be put under a lot of stress. Consider employing a dedicated server to avoid slowing down your store, which could have a negative impact on your sales and performance.

WooCommerce: Winner

As you can see, aside from the cost of hosting, both of these alternatives are completely free to begin started with. In the long run, though, WooCommerce will be the most cost-effective option because it doesn’t require you to upgrade your platform (because it is always running WordPress, which is free) and because the majority of the plugins you’ll need are also free of charge as you grow your business.

Since WordPress is an established and stable platform, practically any hosting company can operate a WooCommerce store without issues.

In this particular metric, WooCommerce is the undisputed victor, thanks to its scalability and dependability. On a larger scale, it’s more economical and has greater support, resulting in lower costs due to the availability of compatible products. This is only one of the many reasons why Quicklicks selected WooCommerce for its e-commerce development on WordPress.

WOOCOMMERCE VS MAGENTO – FEATURES

Regardless of which e-commerce platform you choose, you will need to upload an unlimited number of products and have a shopping cart. WooCommerce and Magento both offer these essential functionalities. When it comes to customizing your online store, the question is if one platform has more features than another.

Features of WooCommerce

A business that owns both WordPress and WooCommerce has bought WooCommerce, which should sound familiar to anyone who has used WordPress in the past. Around one-third of all online stores are powered by WooCommerce, the most popular e-commerce platform. Even if you don’t need all of these features, you can always add plugins to make it even more powerful.

Because it is a mature and stable platform, WooCommerce can serve any online store well. Adding e-commerce capabilities to your WordPress website is as simple as installing the WooCommerce plugin; even if you’ve never worked with WordPress before, getting started with WooCommerce is fairly straightforward.

When it comes to managing products, orders, and reporting, WooCommerce takes a no-nonsense approach. Plugins and extensions let you add new features to your online store at any time.

Features of Magento

Magento comes with a plethora of capabilities that are ready to use. Use upsells and cross-sells, generate discount codes, compare your products, and more. It’s possible to manage many Magento stores from the same account. It includes an efficient API that can be used with third-party systems, allowing you to upload endless products. As long as your infrastructure can keep up, Magento can scale and handle enormous stores. Braintree, PayPal, and Authorize.net are all pre-configured as well.

Several additional security features are available for both WooCommerce and Magento that may be implemented via extensions or by manual changes. Trying to update Magento’s security fixes on your own is a daunting task for any novice user.

Magento can enable wish lists, product personalization, product reviews, complex price rules, and more with no additional extensions. Although the included features are impressive, the learning curve is somewhat steep.

Its a Tie

If we only consider the things that both systems offer, they are both good options. Even though WooCommerce and Magento have many built-in features, it is possible to increase your store’s features using extensions and plugins.

Either WooCommerce or Magneto can incorporate the work of other developers to accomplish a specific goal, whether it be social media integration, database IDs, credit card processing, or PayPal capabilities. This metric does not have a clear winner, so keep reading to understand the whole situation.

WOOCOMMERCE VS MAGENTO – PLUGINS AND EXTENSIONS

WooCommerce Plugins

Websites powered by WooCommerce and WordPress have a wide variety of extensions and plugins that increase the functionality and design of the site. The default WooCommerce plugin may be sufficient for some online stores, but most will choose to install extra plugins to take advantage of all the features it has to offer.

If you choose this route, you will benefit significantly from the large community of WordPress developers who are continually creating new plugins and can be hired to assist you in achieving your goals.

Magento Extensions

Magento typically necessitates a great deal of modification to attain the desired level of functionality. The initial setup is straightforward, and you’ll have access to online documentation and instructional videos to assist you. Even though Magento has a lot of built-in capabilities, you’ll probably need to install some extensions.

Extensions can be found on Magento Connect and Magento Marketplace. To give your customers a better shopping experience, you’ll virtually always need to add new attachments as your store grows. You’ll discover that Magento extensions are costly and that you’ll also require the services of a Magento developer to install them correctly. Because of the platform’s complexity, adding extensions to the store involves a significant learning curve for those without prior coding knowledge.

WooCommerce: Winner

You’ll likely need to install some plugins or extensions to get the most out of each platform, even if it comes with many built-in capabilities. WooCommerce is the clear winner because it has more plugins than Magento, and you can hire a WordPress developer for a fraction of the price.

As a bonus, you may save a lot of money by using free or low-cost WordPress plugins instead of the more expensive premium options. On the other hand, the high cost of each extension and the necessity of hiring a developer to install it correctly will make your wallet scream if you decide to add a few extensions to your Magento business.

As a result, WooCommerce outperforms Magento in terms of plugins and add-ons. A wide range of functionality can be added to an E-Commerce site developed with WooCommerce as more products are available on the WooCommerce side. Only highly profitable E-Commerce firms can afford Magento, which has a steep price tag.

WOOCOMMERCE VS MAGENTO – DESIGN

WooCommerce and Magento themes may be altered in virtually any way, making them popular among developers. Many free and premium themes are available on both platforms, and each theme comes with its own set of features that you can utilize in your store.

Design for WooCommerce

You may use any WordPress theme for your online store because WooCommerce is fully integrated with WordPress. WooCommerce integration is a selling factor for many WordPress themes. For the sake of sales, every online store needs to have a responsive design. Otherwise, you’ll lose a significant number of your customers because your store won’t be correctly shown on any device. Thanks to WooCommerce’s seamless integration with WordPress, responsiveness is not an issue.

Free and paid themes abound, including the official WooCommerce theme, Storefront, and several WooCommerce-specific themes. Storefront is available for free on the WooCommerce website, along with a slew of valuable extensions and child themes. The scalability of WooCommerce makes it an excellent alternative for new or rapidly expanding businesses. Getting a website design firm to create a bespoke theme tailored to your tastes and business needs is no problem, thanks to the ease with which Web Designers and Web Developers can work with it. Many WooCommerce websites are more affordable to design with a Website Designer than a custom Magento website.

Magento Design

Because Magento was built from the ground up to be an e-commerce platform, all themes have responsive and user-friendly interfaces. Over a thousand free and paid themes are now available. It’s not uncommon for a premium theme to cost between $80 and $100. If you’re looking for a modern, feature-rich shopping experience, Magento themes are a terrific option for you.

WooCommerce: Winner

As a part of WordPress, WooCommerce is a shoo-in because it is the most mature and stable platform developers enjoy working with. Simply put, any theme may be used on a WooCommerce site. WooCommerce is a great option because there are many themes and developers to choose from. Magento themes and designs do not, however, suffer from this flaw. There are a lot of outstanding Magento themes, but WooCommerce takes this round due to its maturity and the sheer amount of WordPress themes available.

WOOCOMMERCE VS MAGENTO – HOSTING AND PERFORMANCE

Depending on which e-commerce platform you use, the fees associated with hosting can have a significant impact. As a result, if your website takes too long to load, many customers will quit and take their money with them.

So, how about safety? Customers assume that the information they provide, such as credit card numbers and other private information, will be kept secure. A variety of security mechanisms are available for usage on both platforms, some of which are pre-installed and others that need the use of extensions and some manual labor. While no website is 100% secure, Magento does offer specialized security patches, making it a minor improvement over other platforms. A big percentage of Magento stores are out of date because of the difficulty of applying these fixes and the fact that many store owners do not use them.

WooCommerce

All basic WordPress hosts will work with WooCommerce because it is a plugin. If you pick a cheap host and package, you can expect to pay as little as a few dollars a month, all the way up to a few dozen or hundreds of dollars for a fully managed service that can handle a lot of visitors. WooCommerce is a lightweight and efficient plugin that consumes minimal server resources. You’ll be OK with a respectable shared server and can easily change to a higher package if your store grows rapidly.

Magento

Maintenance and server resources are more in Magento than in WooCommerce and WordPress. Magento stores that are overly complex and run on shoddy hardware can be found. Customers will leave if they have a poor user experience or the website takes too long to load. Hosting a Magento store on a dedicated server is ideal, but it comes with a larger price tag.

It’s a Tie

When it comes to overall performance, it’s not that simple to determine the winner. Stores behave differently depending on their size and functionality regardless of the platform. Many variables come into play here, including your web host, the quality of your photos, and whether or not you’re utilizing a CDN (Content Delivery Network). Since your and your host’s performances will determine the outcome, this round is a toss-up.

WOOCOMMERCE VS MAGENTO – SUPPORT

WooCommerce

WooCommerce’s support documentation is broad and excellent, making it highly probable that it will answer all of your questions. The WordPress community is also at your disposal since it is a part of WordPress. You can also submit a ticket on the WooCommerce website to get assistance.

Magento

Magento Community Edition users will not have access to official support because the software is free to use. If you want Magento’s dedicated support, you’ll need to subscribe to the Enterprise Edition, which costs at least $18,000 annually. In addition, you can look for solutions in the support manuals and the community forums.

WooCommerce: Winner

Compared to Magento, WooCommerce provides better customer service through its extensive community forums and documentation. To get help with WooCommerce, you can email a support ticket or ask for help from the large WordPress community.

Working directly with programmers to troubleshoot and fix technical issues opens up the door to greater personalization. WooCommerce is Quikclicks’ preferred e-commerce content management system because of the larger breadth of its support networks.

WOOCOMMERCE VS MAGENTO – EASE OF USE

WOOCOMMERCE

When deciding on a platform, this is a critical aspect. An e-commerce platform that is simple to use is ideal if you want to quickly get your business up and running.

WooCommerce is a WordPress plugin, so getting your store up and running is quick and straightforward. Once WooCommerce is installed, you’ll be presented with the on-screen setup wizard as shown in the image below:

You only need to follow those five steps to set up your store’s main settings and configure everything. Choosing payment gateways, currency settings, and other options are part of this configuration.

MAGENTO

When it comes to e-commerce, WooCommerce and Magento have a lot to offer. As far as the user experience is concerned, WooCommerce keeps things simple.

Magento has a significant learning curve compared to WooCommerce when you are just getting started. To maximize the platform’s potential, you’ll need to understand some programming and terminology. There is a slew of jargon-heavy terminology that can confuse newcomers, adding even another layer of difficulty.

This is even though Magento is a very customizable platform. You can consult their online documentation or post a question in their extensive forum for assistance. No one is available by phone 24 hours a day, 7 days a week, 365 days a year to answer your questions.

If you’ve never used Magento before, it’s going to be a bit of a challenge to get it up and running. Adding products, managing delivery options, etc., gets a lot easier once you get past the first setup.

WooCommerce: Winner

It’s possible to use Magento if you’re more of a technical person and have a lot of time on your hands. If you’re going to get the best results, you’ll probably need the help of a developer to get the job done.

WooCommerce, on the other hand, is the best option if you want to get up and running quickly. Using this platform is a breeze because it’s so user-friendly. WooCommerce’s pre-loaded layouts and stock photos make creating a beautiful website simple, and SEO integration is also a pleasure. This round goes to WooCommerce because of the difficulties associated with Magento.

Finally, setting up an online store can be a rewarding endeavor, but only if you use the correct platform. Although WooCommerce and Magento have their merits, WooCommerce emerged victorious in all three comparisons.

WordPress’ WooCommerce plugin is the most acceptable option for any size business. It outperforms Magento in nearly every way, and it’s easy to scale as your business grows. Using WooCommerce to sell your products on your WordPress website is ideal if you already have one.

It’s important to note that WooCommerce exceeds Magneto on nearly every parameter in this comparison. The WooCommerce app has a better plugin, design, and support features. As a result, Quikclicks uses WooCommerce on a WordPress platform for most of its e-commerce sites.

Even though Magento was created with e-commerce in mind, WooCommerce is still viable. A few more fundamental functions are available right out of the box, but you’ll need a lot of time and money to grow your operations and fully take advantage of all the features.

Keep in touch with Red Berries – The best eCommerce development Company in Dubai to keep yourself updated on emerging topics in Website Development. If you have any questions, require any help or you looking for a Digital Marketing Agency in Dubai, contact us today!. 
 
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Mobile Website Overrides for Online Shopping?

In the changing era of the digital world, the use of mobile devices and connected objects is increasing rapidly. This has shown a tremendous impact on the use of mobile websites for quick searches. Gone are those days when mobile was just for the sake of calling and gaming. Shopping is an addiction. Millennials even consider it a hobby. It brings pleasure, the adrenaline from the money spent, and satisfaction.

Mobile users for online orders have been growing steadily since… wait!

For 10 years mobile website browsing has claimed such a huge percentage of global internet traffic. Do you know why?
No?
Stay here and have a look at these numbers.

Averagely people spend 1.7 seconds of their time on their mobile phones. 3 out of 4 smartphone users prefer customized home screen applications for quick search.

Globally Mobile users are developing each day with spending power and time; Needless to say, it is now a single point of attraction for people to shop online. The digital shopping trend using mobile has given rise to a notable phenomenon.

One of the mind-blowing facts of emerging digital markets is that cellphone is a one-stop search for entire Y and Z generations and has a tradition of outperforming the rest of the world.

Access to shops through smartphones has proved to take things to the next level. The forecasts by experts for the next years stand as evidence.

What is driving users to make more use of phones for placing orders?

Faster navigation-

Due to slow browsing experience through websites, nearly 40% of people have been diverting their source from website to phone searching.

Payments made using mobile devices-

Nearly 75% of online shoppers prefer mobile payments over other ways. It gives a kind of luxury for making payments wirelessly.

Personalization of services-

Almost 98% of mobile users choose to pay brands that offer them a personalized experience or service.

Easy keywords to search-

Nevertheless, mobile SEO has been already personalized by digital marketing experts for easy navigation, quick loading times, and a smooth experience that easily steals users’ attention at its best.

Why limit the pros of cellphone usage to its handy experience, when it continues to be a pro in rapid developments in cloud technologies. The technology has paved the way to save records, access to more information, see cloud computing, and better security of information.

To sum up, cell phones act as a personal assistant for their users– after all, it is a smartphone for a reason.

Keep in touch with Red Berries – A web Design and Web Development Company In Dubai to keep yourself updated on emerging issues in the Digital industry, web design, and development. If you have any questions, require any help or you looking for a Digital Marketing Company In Dubai then, contact us today!

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Developing User-Friendly E-commerce Websites

Creating an online presence for your e-commerce website is a painstaking task. Apart from working on your store’s visibility and providing non-stop customer service, you must outreach the number of visitors.

Here are a few e-commerce websites development approaches that will win you extraordinary benefits and assist you with remaining on an edge.

1. Leave it up to CTA

Sites usually have a ton of data, thus making it difficult to spot the CTA amidst so much data and pictures. You would agree that the buy button takes up the maximum screen area on the best internet business stores. Therefore, users decide what is needed from them and let them make the choice as per their needs.

2. Ease in navigation

Selling is the main purpose of building your e-commerce website. Avoid making it confusing for your users with additional components and opt for a clean menu with the required information mentioned in the right place. Users will be able to take action easily if the navigation is simple.

3. Include a search bar

A search bar has a huge impact on the website, and visibility is of utmost importance. A search should help your user get what they require. Ensure this is done through a single click, instead of skimming through a hundred products to find what is required.

4. Utilize premium hosting

Premium hosting might be risky to invest in a digital platform; however, speed is a significant factor of premium hosting. Investing in premium hosting is worth the investment as it takes away the issues of slow loading time, site crashes, errors, and glitches.

5. Simplified checkout process

A lengthy checkout process can discourage a sale and result in a bounce rate. Ensure all unnecessary steps are disposed of, and the user is immediately taken to the checkout page for details and finally to the payment page.

6. Encourage profile creation

Apart from having a guest login, leave the decision of making a profile to your users by providing them with a few advantages once created. You can be guaranteed that users will re-visit and make a profile if they are happy with your services.

7. Detailed item description

A well-written item description should help the user get answers to all their questions. It should mention the significance of the item, the important features, variations that are available, and most importantly be detailed enough and valuable to the user.

To keep yourself updated on emerging trends in eCommerce website development and Digital Marketing, keep in touch with Red Berries – A meritorious eCommerce development Company in Dubai. If you have any questions, require any help or you looking for a Digital Marketing Agency In Dubai then, contact us today!. Also like us on Facebook, follow us on Linkedin and Twitter for more updates.