A Major Reveal –ROI is not the ONLY parameter for Measuring Marketing Success

ROI – Return on Investments has been one of the most heard words in the digital marketing industry worldwide.

Not just agencies, but clients and marketers now also demand RoI success on each campaign done. On one end, the concept has surely lent a go-to parameter for marketing success, but there are some cons to it as well.

Usually, when we describe ROI to CEOs or CMOs in the UAE, we just say that ‘for dirham we spent on media, we made X dirhams in sales.’ This concept was fairly simple. But not anymore. Like we cannot standardize the brands and their communication strategy, same ways we cannot standardize the concept of ROI for brands in the UAE.

There is a net of multiple channels (Video, Blogs, Social Media, Paid Content, Media Outreach, PR) which are employed to make a digital marketing campaign a successful venture. But what defines this success? Can this all be compressed in the form of ROI? This is the question many digital agencies face these days.
A pragmatic way is to acknowledge that ROI is not just the only parameter for digital success. Other factors like how we measure ‘VALUE’ in the digital approach are equally considered important.

It’s the balance between Qualitative and Quantitative performance that marketers must ascertain. In the hunt for actual increased conversions, don’t miss out the ‘value-oriented’ approach while analyzing a campaign’s performance.

As a trusted digital agency in the UAE, we aim to create awareness about the ‘value’ of marketing campaigns. This surely includes Digital Conversions, but also takes audience response into consideration.

If audience registers recall value for a product and uses social media to share their positive responses, then this is a ‘Value’ we’ve earned on digital campaigns.

Quick Takeaway
– While ROI is still an important parameter, CMOs and CEOs should also try to ensure the campaign also creates ‘value’ for the customer. This could be a Win-Win situation for both brands and consumers. Agree? Or need more insights on this. Our team of digital experts is always there to help you get the most of digital brand campaigns.

Keep in touch with Red Berries – A Digital Marketing Company In Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.

Ad Blockers in Digital Marketing

How to Prevent Content Getting Blocked from Audience?

Ad-blocker is seen by the digital marketing industry as a big threat these days. But what exactly is an ad blocker. Is it a rebellion by the audience? Or there is more to it. Let’s find that out in the following blog post.

An ad-blocker is an audience-controlled mechanism where they just block or mute an advertisement if it annoys them frequently. Now, no digital marketer can ever invest in hiring a digital agency in Dubai only to get their ads blocked. But this recent trend is a sort of an eye-opener, where audience over different social platforms is exercising their rights for adblocking.
The most visible and terrifying symptom of the digital industry, Ad blocking is showing how the content inflow has overwhelmed the audience. The internet is bursting with information right from the moment the day starts and never stops even when the audience is in deep slumber. But now, the audience has the power to control and filter out the unwanted media and access the relevant media at their own convenience.

Statistics suggest that the use of ad blockers has more than tripled over the past three years to 181 million users today. Imagine, your audience hates your ad, and this is the worst that can happen to your brand. To get over this fad, marketers must wake up to the fact and identify with the audience’s needs and meet their expectations.

Marketers who are depending on the power of reporting and analytics must identify with this development and create their content accordingly. Still, a more elaborate way to achieve the most digital ad campaigns is to follow the procedure.

– Create the campaign, post, info-graphic, video, etc relevant to the target audience
– Develop content strategy in tune with digital and marketing budgets
– Choose your audience wisely while running ads. The audience’s demographic, geographic profile must match your TG’s profile
– Run tester ads to gauge the audience’s reaction

The basic premise – create digital assets that matter to the people. Else no other power in the world can save you / your brand from getting ignored, avoided, or blocked. Don’t intrude in the TG’s timeline by showing up for the ‘Nth’ number of times. Instead, use the power of storytelling, context to content and leverage engagement.
All these steps will not only help you gain audience engagement but also maximize the Return on Digital Spends in a great way.
Do you agree with our Digital Marketing Team’s views on Ad-Blocker trends? Or have any suggestions on the same. We would be more than happy to hear your views on the same. Share your thoughts with us in the comments section.

Keep in touch with Red Berries – A Digital Marketing Company In Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.

Mobile-Optimized Content for Digital Marketing Goals

How to Leverage Mobile-Optimized Content for Digital Goals – 2016?

Mobile is the in-thing for marketers these days. From responsive sites to mobile apps or connected social media world to the precise e-mailer strategies, mobile-optimized content is ruling the markets in 2016.

Marketers, agencies, and even tech-solution providers have woken up to the emergence of mobile-optimized content creation and development. To help such a mobile-savvy community, here we present the ways with which the world can curate a solid mobile content strategy in sync with their brand/company.

1. Achieve Content Effectiveness Through Strategy

Content relevant now, can become stale, if not revived with time. Even research conducted by CMI 2016 B2B Content Marketing Benchmarks, Budgets, and Trends report states that only 30 percent of B2B marketers say their organizations are effective at content marketing. The remaining ones are literally struggling in keeping the content flag flying high. By now, every marketer knows content is king and content engagement is queen. If how to achieve that balance is baffling the marketer or brand manager in you, then all you need is a roadmap or a content strategy. Featuring elements like tonality, messaging, voice, and consistency, brands can achieve that content effectiveness and connect with their customers and followers in a highly relatable and interesting way.

2. Content Must Deliver Value

From ‘Me’ marketing to ‘You’ marketing, content has changed its approach in an unimaginable way possible. Within inches of screen, all you need is to hit the right chord among the buyers, project the need for a product/service and redefine value. These ways, a customer feels emotionally connected. Influencer blogs/tweets/posts can work a great deal in achieving value-based content goals.

3. The Era of the “Informed Customer” Will Dawn

With lots of content available online, buyers are aware that this can help them make better decisions. Apparently, when buyers search for anything, most of the time, the medium is mobile. So, mobile-optimized content featuring qualitative content is the only way with which brands can actually facilitate positive interactions with informed customers.

4. Visual Content to Facilitate Awareness

Did you know, Cisco forecasts have indicated that by 2017, the video will account for 69 percent of all consumer Internet traffic. Brands have resorted to this shift and so are the digital agencies in Dubai, all trying to crack the code in terms of appealing video campaigns.

With all such trends, it is important to leverage such trends in your content strategy to reap maximum marketing returns. Agree with us? Or have some suggestions. Do share your views in the comments section.

Keep in touch with Red Berries – A Digital Marketing Company In Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.

Lead Generation – UAE Companies are missing the point?

Ever wondered what the biggest challenge of your marketing team in a country like the UAE is! Within seconds, your answer would be lead generation.
If you have ever kept a close tab on your company’s marketing activities, then you surely will understand what we are referring to.

You hire the best digital agency in Dubai, get the best creative and social postings done, and secure ranking on all search engines. In short, you employ all possible online marketing tactics that can SUPPOSEDLY get you MORE BUSINESS.
Still, you are unable to break down this maze in your favor.

Hold on, it’s not just You! Many businesses in UAE struggle to keep their marketing pace due to a lack of quality leads. Even when they hire the best marketing managers in town, pay them handsome salaries, and offer to incentivize them, still fail to get the best value for marketing investment.

The marketing teams wander in the world that’s dense & dark in search of business and waste their time, energy, and efforts on something that’s held irrelevant. AT LEAST FOR NOW.

If you correlate with this situation, then there is GOOD and BAD news for YOU!
THE GOOD NEWS is you are not alone on this challenging ship. 61% of marketers struggle with generating high-quality leads.

BAD NEWS is the remaining 39% of the same market is trying out something unique to come out of this mess. They are trying out LEAD GENERATION with companies like Red Berries in Dubai!.

This is a catchphrase of a result-oriented market in the UAE. The dynamic markets have NOW realized that spending thousands of Dirhams every year on ONLINE MARKETING has NO / OR VERY LESS VALUE.

Does this mean, Companies in UAE and MENA should stop spending on Digital Marketing? This would be AXING YOUR MARKET PRESENCE FOR ANOTHER ABSTRACT CONCEPT.

Lead Generation – an alternative to result-oriented business markets in UAE
The simple QUERIES in your e-mail inbox are the potent source of power.
Not because they are a CUE to REVENUE.

But due to the interest and trust, a prospect has invested in YOU AND YOUR BUSINESS. Amidst 10,000+ Search Results, YOU ARE THE CHOSEN ONE.
WOW, THIS CALLS FOR CELEBRATION!

But before celebrating the continuous INFLUX of LEADS, you must know what made prospects fill this query form to reach you.

HERE COMES THE SCIENCE BEHIND THIS.

Amid the cheer of drum rolls, let us introduce you to the real reason for lead generation. Tadaaaaaa… It’s Your Business Only.

• Your business had the PROMISE that the other competitors didn’t have.
• You offered a prospect a better VALUE.
• You made him trust YOUR SERVICE / PRODUCT.

There are hundreds of other reasons why YOU ARE THE CHOSEN ONE.

But we will keep it simple. Your difference is what makes your company unique and communicable. And this difference is possible only via digital marketing UAE. Yes, you heard it right!

The simple idea of using a planned content strategy attuned with SEO can help your business attain that mastery over the web. And make the presence different in the online search.

This simple funda is the core reason why YOU ARE THE CHOSEN ONE.
To be the chosen one and secure great LEADS online
To invoke curiosity/customer interest and trigger them to enquire about your PRODUCT / SERVICE. This is the simple psychology behind LEAD GENERATION.
Offer them something different so that they offer you a potent lead.

How to channelize lead generation?

There is a great science that goes into secure continuous ripe leads.
The principles of this science are not there with any other digital agency in Dubai.
Only those experienced with the INS AND OUTS of digital media marketing in Dubai can dissect the right way to lead generation.

Red Berries Digital, a promising digital agency has struck the GOLD with the right way to lead generation. With its industry-specific solutions, the digital agency Dubai has dynamic solutions for every enterprise. Wish to know the ripe side of lead generation UAE. Just a click here, and the team will SURPRISE you with impressive lead generation and better sales.

Keep in touch with Red Berries – A Digital Marketing Company In Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.

Online Reputation Management Services in Dubai- Make the best of it!

“It takes years to build a reputation and five minutes to ruin it.” Finance guru Warren Buffet says it right while addressing the issue that concerns all the companies and businesses in Dubai. It is a reputation we all live for. Be it a common man, multi-millionaire, or best brands, all function under the ambit of favorable goodwill in digital media.

It is not something that’s new in this world. We live in a society where good is good and bad is bad. People love to be with good and abandon the bad. This is the main reason why negative feedback, unflattering news, embarrassing pictures, and reviews mar the digital reputation of persons and businesses alike. And this is the basic premise of online reputation management in Dubai. To mend the negative and bank on the positive side of brand building.

This is a constructive way to shield the businesses from negative comments about you, your brand/business, product, or services. In this Digi-savvy era, brands and people can escape everything, but not the digital attacks. Any review written by a user on a social platform or a blog can come back to haunt you, without your knowledge and can hamper your online prospects.

Why Online Reputation Management?

Let us share a hypothetical situation here. Brand A offers a quality product, but one user is not satisfied with the product experience. He/she feels strongly about it and takes it online to vent out the dissatisfied experience on the internet, maybe on a blog or a social post. Whatever be the case, the negative seed is sowed by this exercise. Now, this negative result will show up next time any new user will search about Brand A over the internet or social media.

With updated Google algorithms, the user-generated content like feedbacks or reviews gains more weightage or limelight in the search engine results. Now, imagine, how many customers will turn towards competitors after looking at Brand A’s negative news or reviews online. So, this negative online reputation will definitely hamper business potentials or prospects online.

The solution – amend the negative and build the positives. This is a possible Online Reputation Management strategy that holds more relevance in the markets of Dubai. The idea is to address the negative reviews over the online platforms only and amend them to the users’ satisfaction.

Proper address of the situation is the basic premise of online reputation management. And ORM experts touch the root cause of a problem and give a perfect reputation makeover to brands, businesses, and people.

This is a foolproof plan with which negative images can be transformed into positive ones with consistent and effective brand representation. So, now you know how to make the best of online reputation management. Just contact a digital agency like Red Berries to receive specialized support in building the online reputation of your brands & businesses.

Keep in touch with Red Berries – A Digital Marketing Company In Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.

Online Reputation Management Services-Forever Inevitable!

Online Reputation Management in Dubai.

Recently our office received a frantic call from a prospect asking if we can remove some of the negative comments that are popping up in between the search results while searching for his brand. These results, he said, are killing his business like a slow poison. We made research on his brand the quality of the product. We did independent market research by consulting a cross-section of his product vendors and users.  Simultaneously we collected the statistics on the damage he had on the online front. What we found was that the product is good and users were happy. It was a single unhappy customer slamming the brand left and right through social media, blogs, and forums. Because search engines have the habit of bringing the forums and blogs to the top of the search results, the brand got denigrated and the unwary potential customers would not know the story behind it!

Reputation matters! Because we all are humans and humans love getting associated with something that’s reliable, trustworthy, and consistent. This reputation is the sole reason why many brands like Coke, Nestle, Cadbury’s, etc are loved and admired by consumers worldwide. But is this feel-good factor enough to retain the customers’ love intact?

In this digital world, goodwill remains intact only with the personification of brands over social media. Leading digital marketing agencies in Dubai are now utilizing social media platforms to echo the brand’s promise. Over there, the brands are humanizing themselves to reach the brand followers over social media.  This continuous exercise is also helping brands in getting a positive online reputation in Dubai too.

Besides representing the brand online, social media management is also helping build online reputation too. This means equipping a brand to deal with customers’ opinions, feedback, and criticisms over social platforms.

If an unhappy customer writes some negative feedback on your Facebook / Twitter page and slams it as bad, online reputation services equip you to deal with it constructively. It gives you the confidence to reach out to a customer and convert negative perceptions into positive ones. It can be surely said that social media marketing Dubai & reputation management in Dubai go hand in hand.

Remember, social media is not Vegas where whatever you do remain there only. It stays on social media history for a lifetime. So, it requires constant monitoring and effective representation from experienced digital marketing professionals to respond to a comment or feedback. And transform it into the positive one. Or both.

Improvement of social media presence is the essence of this concept.  The benefits of online reputation services equip you to handle negative views and overcome them with a positive approach. Other advantages include increased traffic to your company’s website, great exposure, and brand-building power online. Once you master the techniques of web reputation service, nothing in the world can actually stop you from being with your customers in a better way.

Another goodie point of best online reputation management is the improvement of your company’s popularity on search engines like Google, Yahoo!, Bing, etc.  We may say ‘one-shot many targets’ can be achieved through this miraculous process.

But remember, free online reputation management doesn’t even come in a dream. It takes a lot of you to bring the best of brand reputation management. The first step is to identify a reliable online reputation management company where you can get the best online reputation management and improve your company’s goodwill and prestige online.

Red Berries Digital has come a long way in supporting businesses and brands in getting the best reputation online. It is one such agency where clients can share their reputation concerns and get them addressed in a promising way. Because the passionate people out there know that online reputation management for your company matters.

Prevention is better than cure! Armor yourself now to kill the threats on your brand. Red Berries can assist you to kill these threats before they creep into the first page results of search engines.

Contact us now to have your online brand reputation managed.

Keep in touch with Red Berries – A Digital Marketing Company In Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.

A Good Online Marketing Agency in Dubai, U.A.E. Can’t Just Grow On Trees…

…But you can expect Red Berries to deliver juicy content and use only the latest methods to give you good results.

The way a brand is exposed has already changed, and the traditional methods are barely surviving. These days, consumers recall brands that they frequently encounter, and that’s usually what they are always exposed to. Studying consumer behavior would show that consumer lifestyles have varied, and the use of technology has increased rapidly. In effect, marketing has shifted dramatically.

Thus, you need an agency that helps your brand grow and reach for the light.

Online Marketing Agency in Dubai

Red Berries is the one that makes use of skilled professionals from the field of digital marketing in Dubai to give you the exposure that your brand needs. You don’t have to spend time, effort, and resources to learn and do it yourself. You can take advantage of experienced individuals who can do the work for you while you allocate your time for something more important.

Online advertising in Dubai can be a tricky field to navigate and you shouldn’t be doing it blindly. Red Berries will be pleased to work together with you and, you can see how far your brand has come.

The world of leading digital advertising in Dubai has so many ups and downs, and admittedly, not all of the ones who present themselves can troubleshoot issues and provide excellent working relationships. Proudly of the best, Red Berries is reliable and can help your brand maintain its evergreen approach.

Let us take care of your Dubai social media marketing needs, whether you are a small and beginning business or one that is just about to stretch its branches and get ahead of the competition. All it takes is a quick consultation with our team and Red Berries in Dubai can walk you through some services that you can maximize for your business.

Step out of the traditional methods. “You need marketing for the future”.

Keep in touch with Red Berries – A Digital Marketing Company In Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.