Web Analytics Configuration and Audit
Setting up Web Analytics Configuration on a website is fairly simple, but deriving maximum results and RoI out of it is not so simple. To quote, in other words, Web Analytics Configuration is the future of marketing technologies that track the prospect’s imprints during different phases of browsing a website.
Let’s Know Web Analytics First
Web Analytics has lent a new and transparent approach to the marketing initiatives. To quote it as the most potent way of marketing technology or #MarTech in practice is not wrong. For easy understanding, we all know that Web analytics measures, collects, analyses and gives condensed web data findings to understand and optimize web page and digital imprints. The insights derived from Web Analytics audits can be used as an instrument to assess, review and improve the effectiveness of a website. Say, if the bounce rate of your website is very high, findings from analytics can help us find the probable reasons – if extra website loading time is leading the users to deviate from the initiated search. Or after scanning the content that is not too relevant can also lead to the bounce rate. Now, it’s on web analytics to ascertain the reasons and regulate it in time.
Web Analytics Configuration
To get maximum analytics advantage, the configuration of Web Analytics is a must. The best part about Web Analytics Configuration is its customization and flexibility. Relevant and useful data in tune with your marketing objectives can be extracted via customized installation and configuration code. This kind of goal setting, if achieved, can ease out marketing initiatives in a great way. As a part of this activity, web professionals at Red Berries facilitate-
The definition and monitoring of objectives
The monitoring of campaigns
The analysis of online sales
With such amazing insights from Web Analytics Configuration, imagine the renewed possibilities of marketing insights! But this is not the end of it. Web analytics audits complete the function. Let us explore the relevance of analytics audit below.
Why Web Analytics Audit?
Web analytics audit is a tried and tested way to ascertain maximum value from an analytics tool. Business organizations can ensure tangible value from their investments in analytics. The companies with multiple websites, significant online advertising activities and concurrent digital campaigns can secure immense marketing advantage with web analytics audit.
Auditing analytics implementation has a lot of benefits. First among them is mapping analytics solutions with business strategy. This is done to maximize RoI on analytics efforts and investment. Various KPIs like- Conversion Rate, Goal Completion, Unique Visits, Recurring Visits, Visitor Loyalty and Visitor Regency can be tracked through regular website analytics audit.
If a business is in search for a fruitful digital marketing and a connected ecosystem, including a Website, Social Media Platform traffic, SEO traffic and Conversion metrics, then Web Analytics Configuration and Audit is the first benchmark for it.