Making Minimalism Functional in Web Design

Nothing is more off-putting than having to wade through a wall of information to find what you came for. Where there is clutter, even valuable things lose their value. And visitors leave websites that aren’t usable.

Designing for clarity and calmness is a great way to set your company apart. Minimalism lets the content really stand out and shine. How can we use the benefits of functional minimalism and inspire people to stay?

Understanding minimalism

Minimalism is super trendy right now. Its concept is based on the Japanese aesthetic. It is minimalism that makes a Japanese tatami room so serene.

In web design, minimalism is all about creating a seamless user experience. Its application can be in two different ways – aesthetic and functional. One values the art of form – and the other, the art of functionality.

Functional minimalism strips away all unnecessary elements.

Functional minimalism in web design

When users visit a website, they have one question: “What’s in it for me?” If they don’t get that in the first 5 seconds, they’ll leave.

Design is not only about aesthetics – it is communication. And communication is best when it is concise. When it comes to a minimalist web design, there are five focus areas:

1. Emphasis on essential content

You might have come across websites that were crowded with content, and it was difficult to find what you were looking for. Some websites strive to give all the information so people can make an informed decision. But in reality, this hardly works.

All elements that distract users from the main content should be removed. Every detail must serve the purpose. Also, don’t write complex sentences. Long sentences are often why you lose your audience.

2. Extensive use of negative space

Negative space, or “white space,” describes the areas between different elements on a web page. The concept of negative space is based on the Japanese Ma principle. It is the void between all things. Ma creates peace of mind.

When used correctly, negative space helps draw attention to important information and improve the overall user experience. You can make particular content more noticeable.

It is the silence between the notes that makes the music.

3. Single focal point

Make the viewer focus on the main element of the page. Users don’t have to spend a lot of time extracting essential information from tons of detail.

Arrange your site so visitors naturally gravitate to the most important element. A message should be conveyed without unnecessary noise.

4. Simple navigation for better usability

Don’t give your users too many options once they land on your page. Decide how they will find the shortcut to their goals. Help users complete their tasks as efficiently as possible.

Ask yourself: does this element serve a function, or is it just visual? Rule of thumb: if something is not useful to the majority of visitors, remove it.

However, don’t hide the navigation. It makes the interface cleaner, but using the product becomes harder for visitors. They should get what they want without any fuss, and you’ll get what you want.

And don’t reinvent the wheel. Use elements that people are familiar with.

5. The main content should be placed on the top of a page

Your first impression is everything. Because viewer’s eyes always fixate on the top of the page, this is another area where bad page design can hurt conversions.

It is essential to answer 3 questions within five seconds before users continue their hunt elsewhere:

1. Where am I?
2. What can I do here?
3. And why should I do it?

Be upfront about your intent. A good way to start is with a “wow factor.” But how do you accomplish it?

  • Present yourself as the solution to a tricky problem.
  • Help your audience reach a goal.
  • Anticipate the needs of your customers and proactively answer questions.
  • Create a sense of delight in your brand.

The quiet art of functional minimalism

So, how do you create a design that is appealing, loads quickly, and doesn’t raise your bounce rates?

Think through your website’s setup like you’re a new customer. Ensure:

  • Simplicity
  • Navigability
  • Consistency
  • Hierarchy
  • Accessibility
  • User-centricity

And when the site is launched, you can use analytics to see which elements are clicked infrequently. Gather user responses and consider removing some elements to get the best UX. All details should prove their worth.

Are you looking for a web design company in Dubai? Get in touch with us. Let’s have a conversation about how we can help find a way to make users say “wow” to your website or app.

How to use WordPress as a Customized CMS

Although WordPress is primarily known as a blogging platform it can be used to run a non-blog website as well. One would be intrigued by the varied uses of WordPress. If you are wondering why they Call “WordPress as a CMS, it is the WordPress administrative area that turns it into a CMS or Content Management System.

The WordPress admin area provides an approach of What You See Is What You Get editor this is similar to a small version of Microsoft Word. Without knowledge of HTML, you can make anyone add and edit content by themselves. There is a “code view” for advanced users, this provides an option where you can edit HTML code in a post, page, or article.

All you need to know about the initial settings – Permalinks and Comments

If you have the right web hosting which is capable of supporting the PHP programming language and running MySQL databases then the WordPress installation process is fairly simple. There are several settings to update once the installation is complete. in the case of a website vs a blog, I wanted to remove the comment features for betterment. It’s also essential to update the Permalink structure, as well. Permalinks are also known as pretty URLs.

Using a Static Front Page

The content page is created once the main site settings are completed. A WordPress admin area provides an option to let you specify either using the latest posts or a static page as the front page of the site. Initially, most people choose the site to use a static page for the home page.

Individual Page Templates

You can indicate separate templates to be applied to individual pages, using some extra PHP files and the page template option. By this, you can achieve to get a different page template for your home page and the rest of the pages on your website. It’s important that the home page file must be titled home.php if not it will not work.

Individual Templates For Categories and Posts, Too!

While creating pages there is a readily available page template option but the same kind of template is not available while creating the posts. If you still want to achieve creating a set template for the posts, you can use PHP scripting, by using the category ID. In this way, you can keep the sidebar and header from the portfolio page along with the individual Portfolio posts.

Putting It All Together

There are some automated features of Word Press as a CMS. It has the PHP code mentioned above to automatically list the testimonials and FAQ. For example, if one adds a new post, whenever there is a new client recommendation, it’s automatically added to the sidebar and main testimonial page. This is yet another example of exactly why developers love web design and development so much.


You can code any part of WordPress to function as per your need. WordPress runs smoothly as a CMS. What makes it great is how much freedom of control you get to have. You have access to all folders and files. If you are a quick learner or know PHP, you can make a masterpiece quickly. You can also make a theme or plugin to be installed into your WordPress. Turn plugins on and off with one click, by this, you can redesign your site with a quick and simple theme. It provides a vast amount of themes and plugins that are available for download.

User Interface

The admin section of WordPress is easy to understand and modify; you can make pages, installs, posts, and updates in a super easy manner. You can rely on the WYSIWYG editor which gives you everything that is needed to post a story to your site. You can schedule it for another day or publish a post on the same day. You can establish password protection for a page or allow commenting on your site. It’s all displayed with a pleasing user interface.


WordPress has many features including a template system and a plugin architecture. WordPress permits you to build any kind of site because it’s too versatile. The advantage of WordPress as a CMS is a way to add audio, content, videos, images, audio, etc. to your site; Use plugins that will instantly give you a theme or social sharing, which will instantly give you a nice-looking site.

Ruby on Rails for Web app Development

The greatest challenge for business owners is choosing a framework allows flawless web app development. Ruby on Rails helps you create good and powerful web apps. Like every other frame work Ruby on rails has its own advantages and disadvantages too.

In simple words Ruby is a programming language and Ruby on Rails is a development framework that aids web app creation. Being an end to end framework, RoR clubs with many features like ORM (objective relational mapping) system for business data and application management.

Advantages of RoR:
Reusability of code:

Rails is written in Ruby, but gives you a lot of reusable pieces to help you build a web site or application much faster and more easily, pieces you don’t have to write yourself, and can simply configure and use for your project. Furthermore, they are pieces that have been very thoroughly tested, so they are much more robust than if you wrote them yourself.
RoR succeeds this with the help of MVC which helps reuse code and also work on parallel development.
The three parts of a software: Model, view, controller, that are decoupled – helps the app developers to work on different aspects of the application at the same time. It makes app creation super-efficient.
The user makes a request to the controller and then the controller communicates with the model, where the change takes place. Further the model rebuts the information back to the controller. The controller then takes it to the user. Reusable code and parallel developments are major time savers.

Convention over Configuration:
RoR focuses on their principle of Convention over Configuration. It simply means that RoR comes with Pre-coded features that allow the developer to either choose to adopt or ignore them.

The developers needn’t configure from scratch. The main benefit of conventions over conventions are flexibility.

Don’t repeat yourself:
The major pillar of Ruby on Rails is DRY (Don’t repeat yourself). It makes sure that the concerns are clear and the application is well maintained.

Learning ease:
The program has an ease of use. Built with simple language instructions RoR helps the user understand and learn the program easily.
Technical Flexibility:
As the program had pre-built feature in convention over configuration the development of app is a easy work.

The community of Rails is very supportive and open with great interaction. Being configured apps they can integrate into the application easily. With great community support developing your application with a Ruby on Rails developer will be easy.

Advantages of learning Ruby on Rails:

  • Basically, RoR is used for a speedy development of web apps
  • Based on a hiring perspective, a startup can understand that, if a developer is using RoR, they are assumed to be keeners who are interested in development of skills and contribute to open source projects. This aspect of web app development is considered to be the personality type that is a good cultural fit for many startup companies.
  • To build a high scalable website, the RoR developers are profoundly aware of full-stack development practices.
  • On a regular basis, the caching, worker queues, thread and process management, proxy configuration, redundancy and monitoring are discussed.
  • One of the major reasons why it is popular amidst the start ups is that, it is free and easily available for people to use.
  • As it uses “Convention over Configuration”, using the framework is usually very faster to bootstrap web applications.
  • A web application that is built with RoR is ordered in a sequential manner and also has basic divisions between the layers of models, controllers, defined routes and bound views within the framework.

Site performance is about to become more important for search rankings

According to StatCounter, a web traffic analysis website, Google has overwhelming dominance as a search engine. It has 81 percent market share on desktop devices and 94 percent on mobile. Appearing high up on search results is vital for businesses, so websites are always anxious to maintain and improve their Google search rankings.
In May, last year. Google had announced that the next upcoming change in 2021 will have to do with site performance — how quickly a page loads in the browser after a user navigates to the site.

It’s been a big factor for some time, in part because mobile usage has exploded. Hence it as a priority in terms of Google’s algorithm.

Google’s announcement about its upcoming search ranking update spotlighted Core Web Vitals. It is a collection of metrics to quantify the “user experience” factor of a website

The first metric calculates how long it takes the website to load its largest visible piece of content, such as an image, video or large block of text.
The second criteria measures how quickly a website becomes responsive once the user navigates to it.
The third metric is on how much a website’s layout shifts during the page loading process. This problem, known as “cumulative layout shift,” is what causes the frustrating experience of having the text you were reading suddenly shift out of view.

Page performance is going to be increasingly important for determining search rank in the future

Instagram Tests New Auto-Captions Option for Instagram Stories

Instagram is testing a new ‘Closed Captions’ sticker for IG Stories. The feature will generate automated captions for your Stories clips in a range of text formats.

An example of this was posted by Matt Navarra. Once you add the captions sticker to your story, you would then see a ‘Transcribing audio…’ prompt on your screen post which you would be able to view the text from your video, which displays in time with your speech.

The tool could provide a range of new options for brands and creators, making it easier to reach a wider audience, and ensure that their Stories are able to be understood in sound on and sound off scenarios. As you can see in the example, however, the automated captions are not perfect, so you will need to review the text. It’s not clear yet whether Instagram will provide the capacity to edit the text within the interface.

Instagram hasn’t provided a timeline for a public release, but given the advanced nature of this prototype, you can likely expect to see it launched sometime soon.

How Blockchain is disrupting the world

In order to know how blockchain is disrupting the world, one needs to know what is blockchain. It sounds complicated, but its core concept is really simple. A blockchain is a type of database, it is a collection of information that is stored electronically on a cloud or computer system.

Blockchain is one type of a specific database. The way it stores information is how it differs from a typical database. A blockchain collects information or data together in groups, these are also known as blocks, and they hold sets of information. Each block has certain storage capacities and, once it is filled, they are chained onto the previously filled block, thus forming a chain of data known as the “blockchain.” Any new information that has to be added is compiled into a newly formed block which then will also be added to the chain once filled.

The main reason blockchain seems to be disrupting the world is because it is breaking the current scenario of data management. Most of the data management follows a centralized system. Blockchain technology depends on decentralized concepts, entirely against the current centralized system.

Usage of blockchain in various fields

Financial transactions, Public administration, Data management, Tourism are few such areas, in which Blockchain is implemented gradually. One can aim to improve transparency in administration. It’s highly used to increase security for financial transactions and data management. It aims to the reduction of cost and improved efficiency.

Why Blockchain is considered to be disrupting the world

Blockchain creates a secure and trustable ecosystem that works automatically. It avoids the threats of fake transactions or documents. It puts an end to sectors where pyramidal and hierarchical organizations are no longer needed. Since it is decentralized, nobody owns the network, hence the network acts as the supreme authority.

Benefits of blockchain

  • Reduction of costs,
  • Reduction of paperwork,
  • Highly trusted and
  • Provides maximum security.

Certain industries disrupted by blockchain

Finance Industry

Bitcoin has a very strong brand in the digital currency space. It is one of the best-known applications of blockchain technology. This technology provides Bitcoin, with a verifiable ledger of transactions. The best part of the blockchain is to provide security to the ledger. Hence blockchain does not permit any middlemen nor banks to take full control of digital money. Every block in the blockchain is distributed to various people of the network thus the control does not exist to one sole proprietor or a firm.

Music Industry

The music industry is trying to transform with blockchain technology. It can be used for music streaming. It is used to ensure musicians are paid fairly and quickly for streams and sales of their work. The blockchain increases transparency. This would be beneficial for artists to see into the process of splitting royalties. This will avoid the publishers and record labels who were to hold the royalties before giving them to artists so far. This is possible only because of blockchain technology.

Fighting counterfeits

This revolutionary technology has been developed to build an anti-counterfeit solution. It brings transparency from the blockchain to supply chains.  It can verify diverted goods, counterfeit products, fraudulent transactions, and stolen merchandise. Some of the best solutions used to fight counterfeits will include pharmaceuticals, luxury items, diamonds, and electronics.


Blockchain technology helps to distribute ownership. Blockchain is used for data management and record-keeping for businesses and governments.

  • Money is secured by the financial records
  • Property is secured by real estate records
  • Credit and identities are secured by the citizen records

If all this information exists in a centralized location these records can be hacked or maliciously changed. With blockchain technology, all the information is distributed rather than having it be centralized. Hence it makes it impossible to hack a distributed network. This is one of the blockchain’s greatest benefits.

Blockchain Technology is Disrupting the Fight against COVID-19

One of the most important strategies to rein in the spread of coronavirus infection is contact tracing. That is to track and isolate the close contacts of infected individuals. Many countries, including Germany, South Korea, Norway, and Singapore, have developed contact tracing applications to control the outbreak; Its effectiveness may be riddled with the challenge of data breaching and insecurity.

Blockchain technology collects information from contacts without identifying them. This system does not expose any personal identifiers; this is achieved by the use of a digital fingerprint or key to label each patient.

The Automotive Industry

Third parties such as Car Insurance providers and other TPAs often involved during the lifetime of a vehicle. This is especially true for cars used for business purposes. The blockchain can access information related to a vehicle that is needed by these third-party services. Blockchain systems coordinate shared rides, identify vehicle owners, check the ownership of vehicles, auto insurance, vehicle recall optimization, ownership transfer, and identification of auto parts.

By controlling the core properties of blockchain technology, including the transparency of transactions, the immutability of data, and data security, public health agencies and governments can address many problems, taking the world several steps ahead and heightening the global economy back to normalcy.

How to Execute a Link Building Strategy

There are several factors that you need for a link-building strategy to work. Starting from people, the process to tactics and measurements. Each of which is explained in detail to ensure you meet your objectives while executing a link-building strategy.

Main elements for effective link building?

The construction of links produces the best outcomes and effects. You need to note when planning an internal link-building approach not all links are identical and that there are primary factors that move success forward. More the effort you would take to get the right links, the more effective you’ll receive the output. Here are some of the main components you need to work on that make up an excellent relationship-building plan to help you understand what a superb connection profile looks like


The most important ingredient for success is hiring the right people. Only when you have reliable people to help with the execution, the planned strategy would be great if not it will be a failure. Link development naturally comes with a ton of rejections. When you hire people do not fail to ask about a time when they have experienced rejection, and how have they overcome that challenge? It’s probably not the best position for them if they can’t take rejection.

Steps involved in a successful link development

  • An established process
  • Good content team
  • Diversity of tactics
  • Key measuring techniques
  • The right people to execute the campaign


The first thing to do is to establish a process at the start. This will help in important areas such as client onboarding, content creation, and reporting.

Many of these opportunities will never be found if work is not done in an efficient manner, for which you need solid processes in place. To understand what could have been done better revisit the processes after every campaign. These are called, “retrospective meetings” it helps to find areas for improvement.

When your goal is to achieve long-term success of your link development campaign, there are three main reasons you need to consider as the link strategy:

  1. Understand how the competition is earning the links
  2. To build links, what are the existing linkable assets that can be leveraged
  3. Understand what content has to be created to build links in the future

Without a strategic vision do not start a link development campaign because there’s so much that goes into the process that doesn’t meet the eye while a link is developed.


A well-done strategy should have the best opportunity to place organic backlinks. It should spark ideas on new content to create and also identify gaps in your content library. It’s critical to consider the customer journey while crafting the content. Your content should always provide the information that solves their challenge and be useful for your audience.


A wide array of KPIs, include quality metrics, outreach and, industry averages. This helps us understand how the campaign is performing.

Decide what the most important KPIs are to be tracked:

  • Organic traffic growth?
  • Backlink growth?
  • (DA) Domain Authority improvement?
  • Keyword footprint growth?
  • Page 1 keyword growth?
  • All the above?

Take a record of baseline metrics at the start of the engagement. It is an important part of continuous improvement.

How important is link building for SEO?

Link building is so important because a large portion of your SEO campaigns capital would reap the benefit if done right.

Ensure that you place a heavy emphasis on internal link building for the following reasons:

(a) You will be rated high on Google and other search engines

(b) Google can find new sites quicker that links to your blog

(c)  You’ll enjoy enhanced trustworthiness and reputation

(d) You will increase the traffic to your web page


It would be great if you had a website to create links before constructing links. Often, it would be led to the website’s home page. However, there are connections established to specialized such as analysis study, a blog post, graph, or, tool. These connections are usually built before building any campaign. It is complicated to build links to low-value web pages.

Ways to Avoid Major Mistakes in Site Structure

Often website owners lose focus on site structure and concentrate on optimizing their website content. One should realize that site optimization starts with the site structure. Focusing on optimizing the content on websites with poor-quality site structure is similar to building a house on the sand rather than rock.
Building a site structure might be comfortable at the beginning compared to maintaining a proper site structure which gets difficult later on. The site created is for the consumers rather than the ones who created it. Hence it is better to avoid crucial site structure errors. This will cost to fix them in the later years. Below are useful ways to avoid blunders in your site structure.

Not linking your main articles
If you do not want Google to regard your main articles as less important, and rank them poorly, you should ensure that your important articles should be visible and easily fetched by search engines. Some people make the biggest site structure mistake by forgetting to link to the main articles. If an article receives only a few internal links, search engines will have a more difficult time fetching it and valuing it. Connect the main article links to other blog posts or related topics.
Make sure these main articles are visible and easy to find for your consumers. It should be possible for the consumer to navigate to your main articles in just a maximum of two clicks from the homepage.

Not using breadcrumbs
A big mistake when it comes to site structure is that many people do not use breadcrumbs. Following are the advantage of using breadcrumbs:
– Breadcrumbs show how a page fits into the website’s structure
– It helps users to navigate through the website easily
– It helps search engines determine the structure of the website
To add breadcrumbs to your site. There is a breadcrumb plugin for WordPress.

Not splitting the categories
All the categories should be similar in size. Sometimes one category can slowly grow much larger than the rest. It gets hard ranking with blog posts when they’re part of a very large category. Check the size of your categories regularly so that you can split them.

Avoid too many tags
Ensure to connect each post with the right tag that you have created. Restrict multiple unique tags (s). When you add tags posts don’t become linked. You can ensure that tags are not used more than once or twice.

Failing to visualize your site structure
Do not fail to visualize the site’s structure. Visitors would appreciate it when they can navigate by themselves through the site with ease. The categories of your site or blog should be on the menu on your homepage. Don’t let your menu be cluttered. Provide a clear overview of the menu. The menu helps visitors understand how your website is structured hence spend some time optimizing your menu.

Missing to link the underlying pages
Get the direct link to all your pages which is kind of the hierarchical post. This creates different levels in your pages. That is, it creates a parent page on top, followed by child pages. Ensure to link your underlying child pages to a parent page. This helps users navigate through the site.

Fix it right away
When it comes to SEO strategy, the site structure is an essential aspect. Google or any search engine can find out the most important articles of your website by the structure of the website.

Work with an Expert
You can save a lot of stress and be confident.

Define Your Needs
Have specific needs while working on the site structure. This will help you define the goals of the website.

Focus on Your Visitors
The website is to be customized for the users and not for the developers.

Optimize Your Content
Everything on your website including the images and content should be optimized.

Pay Attention to Essential Features:
The following should be the primary focus.
● Loading speed
● Page length
● Graphics
● Image size and
● Overall dimension

Common Mistakes to Avoid

Some developers confuse mistakes for impressive features. These mistakes include;
● Avoid hiding your main content
● By using too many tags and not the essential ones
● Avoiding too many calls to action
● Not providing ease of navigation to the website
● Usage of low-quality images for the websites
● Starting a website without optimizing the site structure or the site content
● Poor loading speed of the website

A site structure can be like the foundation of a website. The entire website may get affected if you make a mistake in your site structure. Fixing these mistakes might cost more resources, time, and energy hence you should create a way in which the site structure is maintained well from the beginning.

Various Types of Video Content for Social Media

In 2020, users prefer to watch video content more than any other medium.
Since the last couple of years, content marketing has become very popular and has seen a huge shift with video content being the most preferred option. It is the best way to connect and associate with the target audience.

Yet, many companies do not prefer to opt for video content marketing. Rather, they prefer blogs and case studies as it is quite difficult to create fresh and engaging video content on a regular basis. We provide engaging social media marketing strategies that include video content to take your business to new heights.
This article will focus on various kinds of video marketing content and how it can be used to create brand awareness and influence the audience.

1) Vlog
Blogs are always great but vlogs or video content is much better as it’s more engaging for the audience.
The majority of the companies heavily invest in the initial set of videos but then eventually stop producing more video content, assuming it is draining their budget.
That’s where vlogs come in as a cost-effective approach that is easy to create and shoot. It also engages with the target audience to build a unique brand image.

2) Interview/Q&A
Interview videos are the best way to build and develop the brand because:
● It syncs the brand with a leader or an inspiring personality
● It helps in developing authority with efforts from a well-known person
● It gives a one on one experience to its audience as they get the answers to their queries

An ideal interview should be natural and not feel like it’s scripted. However, it should follow a set of rules and guidelines where the main aim should be to get out more detailed and less known facts about the person being interviewed as it makes the content more engaging.

Your content marketing gets driven from the information gained from these interview videos and with more and more similar content, it can help to gain more credibility and can also increase the reach of your content.

3) Webinar
Webinars are a great way to provide advice and educate the audience or viewers. Most people attend webinars to learn something from them. Different types of webinar topics can include FAQs, product reviews, roundtable discussions, etc.

Also, webinars can be marketed through paid ads where people sign up for it through ads and this can bring traffic and generate leads.
It’s not necessary to create webinars on a daily basis compared to other video content forms. A weekly or monthly webinar is more than sufficient to generate a good amount of quality leads.

4) Presentation
In the last few years, Ted Talks have been the most popular source for speeches and presentations. Speakers speak on several topics and at the same time, provides a platform with global reach to express their views and opinions.

A presentation gives a more convincing and sharable video content. Companies can give such presentations at small events or network groups and then share the video to their audience online to create awareness about it.

5) Tutorial/How-To
Video content is the way forward in current times and we have seen many unfamiliar faces appearing on OTT platforms such as Netflix and Amazon and achieving fame. Millennials love watching videos and they value the content being provided.

It is important to understand the audience’s taste and preferences and what they would love watching. Tutorials or How-to videos work as it helps the audience to learn something new or ease their process.

Such quality content of videos helps to build trust which can lead to an increase in conversions for your brand, should the content be relatable.

6) Product Review
A product review video is a great content source for people and consumers especially those who are in considering to purchase from you and looking for expert opinions about the product. But in order for the review to gain traction, there should already be a follower base established on the platform so as to reach the masses.

7) Live Streaming
Live streaming videos is another popular and upcoming video marketing content method and this has seen the rise in user base on the Facebook live platform.
Live videos have a magnetic nature and also it has a FOMO aspect attached to them as these types of videos build up suspense and the audience is eager to know what will happen next, which builds curiosity among them.

Live videos can cover events such as product launches, Q&A Forums, behind-the-scenes look, and much more and this makes the audience feel they are present at the event and builds a real-time community interaction.

Based on the different types of video content options as seen above, a company needs to prepare a proper video marketing strategy. By understanding the brand, its goals, and what the audience wants – a video content strategy should be created.

Top Reasons To Choose PHP Over ASP.NET

Two words that strike the mind at the thought of web development are PHP and ASP.NET. You cannot make an exact comparison between PHP and ASP.NET as the latter is a web framework while the former is a programming language.

Why is PHP popular?
One of the amazing facts about PHP is that it is compiled with a number of frameworks which makes website development easy. WordPress and Facebook are powered by PHP.

What makes ASP.Net popular?
ASP.NET was developed by Microsoft as a web framework which is acts as a scripting tool. This helps developers build web pages and applications for the web.

Pros and cons of using PHP vs ASP.Net:
PHP is free of cost whereas ASP.Net is a Microsoft product, hence it has certain charges such as the following:

Buying Windows is Expensive:
ASP.Net has been designed to work on Windows. If you are using other operating systems like the MAC or Linux, you can use the Mono Project to work with ASP.Net.

Windows hosting:
The hosting costs are almost similar when compared to Linux web hosting charges.

Integrated Development Environment:
PHP is one of the most important factors to be considered for cost-effectiveness. ASP.Net development is executed using VS Express which is a free version of the IDE. This is offered by Microsoft.

Performance matters:
The performance capability of web applications is determined by how well the interaction happens between the script, the server, and the database. The LAMP (Linux, Apache, MySQL, and PHP) stack ensures enhanced performance. The speed of communication between the time taken by the browser to open and the server are closely related.

Both PHP and ASP.Net are highly scalable. Facebook is powered by PHP whereas is used on websites like Microsoft.

Tools and Editors
Many PHP developers use text editors such as the VIM and Notepad++, rather than a full-fledged IDE. If you work with an IDE while using PHP, then you will get strong support which is absolutely free of cost.

ASP.Net is backed up by various IDE’. You can use it with Microsoft Visual Studio but it is not free. There are ample features and is one of the most flexible IDEs.

Developers love freedom! PHP offers unlimited freedom to code in any way needed.
When using PHP you can use or code using text editors such as the jEdit, Emacs, Bluefish, Notebook++, or Notepad too.
When using ASP.Net, your freedom is limited. You could try using only Microsoft Visual Studio.

PHP can run on the following OS:

● Linux
● Mac OSX
● Unix
● Windows

Popular Frameworks:
Some of the popular PHP Frameworks include:
● Laravel
● Zend
● CodeIgniter
● Symphony
● Yii
● Phalcon

PHP has higher popularity of Programming Language Usage than There are stats that show PHP is clearly a favorite among developers.

Fixing problems:
PHP is good at fixing problems. Unlike ASP.Net, you can find out with quite an extended ease where the issue is arising from. You can get rid of these with help from the PHP community. It is great because an issue with one request will never interfere with the other.

Unbeatable Speed:
No programming language could beat the operating speed of PHP. PHP operates at a faster speed than any other coding language as it does not take the system resources.
Hosting PHP is easy and it is also going to be easy If you are planning to use PHP with other software.

Database support:
WordPress is one of the greatest examples, PHP coding with MySQL is used for its content management system that makes things easier. Wikipedia is an example that utilizes a combination of PHP and Database. This is why many choose PHP over ASP.Net.

Learning PHP is simple and easy:
PHP is easy to understand for someone even if not from an IT background. When it comes to ASP.Net It is not easy or simple as PHP.

Coding in PHP:
PHP was written in C for the first time. If you have an idea about the C language, PHP becomes easier to code. Also, ASP.NET offers a number of programming options, unlike PHP. PHP does not meet the modern needs but ASP.NET provides options to programmers.

PHP can be used with any operating system. This is not possible with ASP.Net. Also, PHP is available with most of the relational database systems and gives the flexibility to run with any web server thus making it the most compatible framework unlike ASP.Net

PHP has its own disadvantages:
PHP has its own cons: a set of disadvantages when compared to ASP.Net. The drawback is that it can only parse code within its delimiters, anything beyond the delimiters will be sent to the output which is undesirable. PHP is not good for building desktop applications.