User experience (UX) is the way a person feels when he interacts with a virtual system like website, an application or desktop software – the entire experience of any virtual interaction of a human being. It is important to make a UX friendly website and/or application so that a user keeps coming back for more importation and spends more time, which in effect increases the overall search ranking.
No longer can you design a static website loaded with good SEOs and expect it to appear at the top of the pages. While content still is highly essential for a good-ranking website, various online reports show that factors that improve UX are increasingly becoming essential for a constant high ranking in search engines. These factors take into account aspects like website layout and usability – details like how good is the browsing, is the website search effective, is it optimized to adapt to various interfaces and how fast do the pages load?
For example, Google Chrome measures the number of times and the amount of time a user spends on a website which is likely to be incorporated into rankings decisions. Confusing navigation schemes, disorderly and dense page layouts, and slow-loading pages can impact user experience negatively, meaning lesser people will come to the website, which will impact its overall lower ranking in search.