We had a client who wanted to increase the inherent reach of his online business and hence, held an online competition which he marketed through Facebook. After spending large amounts of money on advertisements and post boosts, even though the client was able to reach across to a large number of individuals, the conversion rate remained low. That’s when the company turned to us. The biggest advice that we could give the client was, patience and nurture, owing to the fact that Facebook is like a baby, it needs constant monitoring as well as changes in the form of constant developments. By becoming the babysitter for Facebook, we turned around the situation for the client.