Dynamic Retargeting

Advertising has evolved from being static and linear, to being dynamic and exponential. Nowadays, it is about providing customized products, tailor-made for a particular customer. Dynamic retargeting helps in creating real time tailor-made product for a particular customer. It captures the attention of the potential customer by showing them the right ad at the right time.

The importance of remarketing lies in the fact that not all potential customers that come to your site purchase right away. Many of them keep items in their wish list, some in their shopping cart and there may be cases where the customer could not finish the transaction due to some technical error. We need to continue to influence them not only through Google search and/or from our website, but also across Google’s display network, as people spend 95% of their time away from Google.

Retargeting is a powerful branding and conversion optimization tool, but excels as a part of a comprehensive digital strategy.

Retargeting works best when complemented with inbound and outbound marketing or demand generation. Strategies involving content marketing, AdWords, and targeted display are great for driving traffic, but they don’t help with conversion optimization, but act as a perfect complement to retargeting, which helps in more conversions. On the flip side, it does not help to generate or drive traffic. Therefore, an optimal strategy would be one, where one uses tools to drive traffic and retargeting to get the most out of that traffic.

All this sounds too complicated, you need not worry. We at RedberriesDigital Marketing, Dubai will help you with an efficient dynamic retargeting strategy your business needs, saving your resources.

Overall benefits that our dynamic retargeting campaign would provide:

  • Improvement in the performance of a marketing campaign – Achieve better conversions at lower cost
  • Recapture site abandoners
  • Provide competitive bidding rates
  • Creating easy ads – By creating Google dynamic remarketing campaign, creating ad group and design Ads, etc.
  • Better tracking of shopper activity and better targeting of products
  • Easy scalability of Ads
  • Creating high-performance layouts
  • Real-time bid optimization

Redberries FactFile:

A study reports that a remarketing campaign is a 22% cheaper average cost per click than search campaigns.