Content Marketing

Long gone are the days where, publishing an advertisement in a magazine, newspaper or distributing pamphlets worked. Today, advertisements on TV are also ignored, a switch of a channel is all what is needed, majority of people have somehow managed to ignore all the banners and ads that appear on webpages, people just skip ads that play before a video on YouTube. Advertisements are watched and remembered for their ability to entertain rather than promote or educate. The masses have become immune just like how mosquitoes have become immune to all sorts of mosquito coils. Social media is great place to promote, but there are varieties of projects everywhere screaming for attention. In this process how do you make people understand the worth of your product?

This is where content marketing helps. Content marketing is the art of reaching out to your customers and prospects without selling. It is non-interruption marketing. Instead of promoting your products or services, you are giving out information that makes your audience more intelligent. The main goal is to provide consistent and valuable information to customers while in return they reward us with business and loyalty. It helps in knowing the customers, generating a consistent SEO and it adds value to your project when compared to that of your competitors.

You’ll need the following for content marketing:

  • SEO strategy
  • Content strategy
  • Public Relationsstrategy
  • Pay per Click (PPC needs great content)
  • Social media strategy

 

Redberries is the digital marketing company that is willing to go ahead and help you with each step in making your website the best version of itself.

Redberries FactFile:

Companies spend, on average, 25% of total marketing budgets on content marketing. Content marketing is being used by some of the greatest marketing organizations in the world,
including P&G, Microsoft, Cisco Systems and John Deere among many others.