Long gone are the days where, publishing an advertisement in a magazine, newspaper or distributing pamphlets worked. Today, advertisements on TV are also ignored, a switch of a channel is all what is needed, majority of people have somehow managed to ignore all the banners and ads that appear on webpages, people just skip ads that play before a video on YouTube. Advertisements are watched and remembered for their ability to entertain rather than promote or educate. The masses have become immune just like how mosquitoes have become immune to all sorts of mosquito coils. Social media is great place to promote, but there are varieties of projects everywhere screaming for attention. In this process how do you make people understand the worth of your product?